15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement
It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’...
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Bing Ads Leverage LinkedIn Data: What to Know
For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
How Google Campaigns Fit into the Customer Journey
While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.
Paid Search + SEO: The Benefits of Commingling Your Strategies
Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.
Ask a Stupid Question Day: 5 Questions About Paid Search
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?
Longer-Format Google Search Ads: Will It Matter?
Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?
When to Bring in the Experts: Paid Search
Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.
Google Weekly Roundup – August 1
Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.
Amazon and Yext: What to Know about Alexa’s Expansion
Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.
Google Weekly Roundup – July 25
Each week Google releases updates and invents new methods for improving user experience and conversion rates. Here are the big stories that may influence digital marketing strategies and performance.
Google Weekly Roundup – July 18
Here are the big stories, announced by Google during the week starting July 9, 2018, that may influence digital marketing strategies and performance.
Google Weekly Roundup – July 11
Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.
Google Weekly Roundup – June 27
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Google Weekly Roundup – June 20
Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.
Google Weekly Roundup – June 13
Catch up with Google’s latest news from the week of June 4. From iHop to scratch-and-sniff stamps, being in the know for these micro-moments can help your brand drive traffic to your site.
Top 5 PPC Tips for 2018: What Marketers Are Forgetting to Maximize
As paid search or PPC campaigns change, there are tactics marketers can maximize for the best results. Take a look at our top 5 PPC tips for the most lucrative campaign.
Are Google’s Advertising Changes Selfless or Self-Serving? You Decide
Chrome Ad Blocker & Google Auto Ads are intended to better connect site visitors with relevant content. But as an advertiser, there are additional implications to consider.
Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips
In the spirit of Valentine’s Day, we compiled a list of romantic paid search tips. From dating to marriage, we aim to help keep your focus on performance.
Maximizing an Already Efficient Campaign
We're never satisfied with status quo. Typical actions, like PPC optimizations, were no longer significantly moving the needle, so we had to try something else - something low cost and scalable
On-Demand Webinar: Applying Robust Analytics to PPC Campaign Setup & Optimization (Best Practices Series)
Chelsea Hicken, senior paid search strategist at Sparkroom, presents the best practices to follow when setting up and optimizing a PPC campaign, including the important role of in-depth analytics.
On-Demand Webinar: Facebook Takes on Google and Wins