In Paid Search, Never Say “Good Enough”
Good enough never is. If you’re the DMS Digital Agency paid search team, you always plan to surpass the pri...
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Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits
Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
Google Search Icons: Just The Facts
Google is testing a new search results navigation menu, complete with icons and branded colors.
Bing Ads Import Function: Just The Facts
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Google Image Shopping Ads: Just The Facts
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Google Click Share Joining Search Campaigns: Just The Facts
Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.
Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down
Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.
Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out
Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.
Bing Ads’ AI-Powered Performance Insights: Just the Facts
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Facebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
Bing Expanded Ads Provide Further Optimization Opportunities for Marketers
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DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar
The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.
15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement
It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.
Bing Ads Leverage LinkedIn Data: What to Know
For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
How Google Campaigns Fit into the Customer Journey
While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.
Paid Search + SEO: The Benefits of Commingling Your Strategies
Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.
Trick or Treat: Halloween Spending Strong But Down in 2018
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Ask a Stupid Question Day: 5 Questions About Paid Search
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?
Longer-Format Google Search Ads: Will It Matter?