Error - something went wrong!
Other content in this Stream
Google Shopping Introduces New Features: Just The Facts
On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.
Microsoft Audience Network Targeting Solutions: Just The Facts
In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.
Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts
On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.
Spotify Ad Studio Expands Targeting Options: Just The Facts
Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.
Microsoft Introduces Responsive Search Ads: Just The Facts
On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.
YouTube Plans Changes To Kids Content: Just The Facts
YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.
Google’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
Paid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
Parallel Tracking For Google Display Ads: Just The Facts
Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.
Retailers Innovating To Strip Market Share From Google, Facebook, Amazon
There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
Anti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
Google Ads Campaign Updates: Just The Facts
Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.
Search Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
Google Search Redesign: Just The Facts
Google is redesigning their mobile search results page to ease consumer search.
Travel Search Trends: What Consumers Are Looking For
As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.
Microsoft Advertising: Just The Facts
Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options
Bing Enhances Search Capabilities In Quest To Gain Search Market Share
In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.
Google Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
Optimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits