Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.
What Is Spotify Ad Studio?
Spotify Ad Studio is Spotify’s self-service advertising platform, enabling advertisers to create, track and manage Spotify audio ad campaigns.
Spotify added interest targeting and real-time context targeting to its Ad Studio. Interest targeting enables advertisers to leverage Spotify’s data to target Spotify Free users based on their playlist and podcast preferences. Interest categories include cooking, education, fitness, travel and tech, offering advertisers the opportunity to reach the right audiences with their messages.
Real-time context targeting enables advertisers to reach their target audiences at specific moments throughout the day. With options like dinner time, gaming, partying and working out, marketers can determine the right time to deliver their messages.
How Does Spotify Ad Studio Work?
Spotify aims to make audio advertising accessible to marketers regardless of their technical backgrounds by simplifying the ad creation process. Advertisers have the option to provide scripts and allow Spotify to record voiceovers, mix music and produce the ads. Once ads are created, marketers can select their targeting parameters, budgets and campaign dates and launch their ads.
Like Snapchat’s Instant Create Tool launch this summer, Spotify is part of a growing number of platforms hoping to reduce barriers to entry and offer more targeting options to attract more advertisers.
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