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Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.
In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.
Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.
Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.
In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.
Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.
Google recently announced an extension of the identity verification program which will be required for all advertisers.
Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.
Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.
#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.
As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.
Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.
While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.
Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.
Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.
Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.
With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.
In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
Social media platforms and tech companies amend political ad policies to combat veracity issues.