Clearwater, FL – October 25, 2018– Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of the 2018 Report on the State of Business Education Demand. According to the report, in Q2 2018 “Business, Management, Marketing and Related Support Services” was the second most popular higher education program category amongst potential students. According to the Bureau of Labor Statistics (BLS), job growth is expected for business and financial operations occupations. These occupations were projected to grow 10% from 2016 to 2026.
WHO: The 2018 Report on the State of Business Education Demand was prepared by Jeff Meola, Director of Consumer Insights and Campaign Analytics at Digital Media Solutions.
WHERE: The FREE report is now available and can be downloaded here.
WHAT: The 2018 Report on the State of Business Education Demand, published by DMS, covers trends in inquiry generation and student acquisition activities of higher education business programs for the period of January 2017-June 2018, with a focus on comparing 2017 distribution trends to H1 2018 distribution trends.
The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom performance marketing technology. Sparkroom is owned by Digital Media Solutions, LLC and is used by the DMS Digital Agency and licensed by a long list of higher education marketers to centralize marketing and lead data.
This report is published as an appendix to the Q2 2018 Higher Education Inquiry Generation Review.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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