Digital Media Solutions Signs Definitive Agreement To Acquire Digital Performance Marketing Company SmarterChaos
Acquisition Will Add Additional Reach And Audience Segments To Already Expansive DMS Media Reach
Clearwater, FL - July 6, 2020 - Digital Media Solutions® (DMS), a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers, announced that it has entered into a definitive agreement to acquire SmarterChaos, a premier digital marketing and online performance management agency, along with SmarterChaos-owned She Is Media, a female-centric performance ad network.
Recently named one of America’s fastest-growing companies by Financial Times, SmarterChaos “manages the chaos of digital marketing” for a long roster of name-brand clients, including Casetify, Shipt (owned by Target) and Pepsi. The acquisition of SmarterChaos by Digital Media Solutions will create expanded media distribution, allowing DMS to further accelerate the digital marketing acquisition efforts of DMS and SmarterChaos advertiser clients and help brands acquire new customers by leveraging the DMS customer acquisition platform plus the relationships cultivated by the SmarterChaos team.
“SmarterChaos has an incredible roster of brands and is well-known throughout the industry for providing top-notch service and results,” said Joe Marinucci, CEO of DMS. “Bringing together the DMS and SmarterChaos teams will result in more expansive media distribution and an even greater ability to provide customized, performance-based customer acquisition solutions that provide direct accountability for every media dollar spent.”
Matt Frary, CEO and Founder of SmarterChaos, is joining DMS as EVP of Brand Strategy. “When we started SmarterChaos, more than 10 years ago, the co-founders and I toasted to our success and a rainbow appeared right above our glasses,” commented Frary. “Joining the DMS team feels exactly right — just like that moment 10 years ago. DMS is our next chapter in a story of innovation, growth and family.”
The SmarterChaos team, currently headquartered in Colorado, will become a remote workforce to align with the DMS team that has recently transitioned to be largely remote.
About Digital Media Solutions®
Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS is a triple bottom line organization, with a mission to help brands grow so the company can drive meaningful change in the world. The core DMS business supports corporate efforts to take action, lead by example and encourage others to positively impact their local and global communities. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.