DMS Leaders, In Partnership With Jornaya, Will Provide Actionable Strategies & New Research For Digital Marketers In Upcoming “How To Engage The Digital Window Shopper” Webinar
Clearwater, FL – March 2, 2021 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within insurance and other top verticals, announced it will partner with Jornaya to present the thought-leadership webinar “How To Engage The Digital Window Shopper” on Thursday, March 25 at 11:00am ET.
Moderated by DMS chief marketing officer Kathy Bryan, “How To Engage The Digital Window Shopper” will feature expert insight from Rich Smith, chief marketing officer of Jornaya, and Joey Liner, chief revenue officer of DMS, as they reveal the leading trends shaping online consumer activity. Both industry veterans will discuss cutting-edge research on consumer shopping behavior pre- and post-COVID. Smith and Liner will also present actionable ways to harness data to develop custom nurturing strategies designed to help convert window shoppers into customers.
Spotlighting the benefits of combining data-driven insights with performance advertising expertise, during the webinar, Smith and Liner will answer today’s most pressing questions on understanding modern consumer behaviors, values and needs, including:
- How should advertisers leverage data to gain insight into the consumer mindset and improve the buyer journey?
- What strategies are effective at providing hyper-personalized digital experiences?
- What are the most powerful ways to leverage a data-driven approach to nurture and convert window shoppers as part of a multi-channel campaign?
- How have the latest shifts in consumer behavior impacted the “typical” shopping journey for major life purchases?
- How can marketers better prepare to meet consumers’ individual needs and preferences?
“2020 introduced a new era of shopping and an evolved customer journey for businesses, forcing the digital marketing industry to adapt and innovate,” said Liner. “We’ve seen a spike in ‘window shopping,’ with more consumers submitting early-stage inquiries and quote requests. This emerging trend inspired the teams at DMS and Jornaya to identify effective ways to better nurture consumers and treat each shopper uniquely. The better we understand our audiences, the better we can message and convert them.”
With 20 years of experience, Liner has worked alongside seasoned digital marketers and thought leaders across top-performing verticals, establishing himself as a dynamic marketer and revenue driver. As CRO for DMS, Liner leads the enterprise-wide sales and new business development function across the company.
Combining vast industry knowledge and a natural leadership ability, Bryan has become an expert in the digital marketing space. Throughout her career path, Bryan gained strong B2C and B2B marketing expertise. As CMO for DMS, Bryan takes the lead on all aspects of corporate marketing and communications for DMS and its brands, including DMS Insights – an approved Google News publisher. In April 2020, Bryan spearheaded the launch of Women of Martech, the largest women’s organization dedicated to the promotion and amplification of women in the marketing, technology and martech industries.
Register For The Live Webinar
Join the live webinar “How To Engage The Digital Window Shopper” to learn ways to better reach, connect and convert the growing segment of lower-intent consumers shopping online. Submit your registration today to secure your seat for the virtual presentation on March 25, 2021 at 11:00am ET.
Engage Your Audience At Scale
For more information on launching data-driven campaigns, or to read more about campaign optimization, contact DMS at connect@DMSgroup.com or visit DMS Insights at https://insights.digitalmediasolutions.com/.
About Digital Media Solutions
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.
Safe Harbor Statement
This press release includes “forward-looking statements'' within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. DMS’s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, DMS’s expectations with respect to its future performance, its ability to implement its strategy and its ability to successfully integrate Aimtell/PushPros. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include risks and uncertainties indicated from time to time in DMS’s amended registration statement, filed on August 6, 2020, including those under “Risk Factors”, and in DMS’s other filings with the SEC. There may be additional risks that we consider immaterial or which are unknown, as it is not possible to predict or identify all such risks. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
© 2020 Digital Media Solutions, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.