Clearwater, FL – April 11, 2019 – Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced new features to its award-winning lead management system Sparkroom®, enabling brands within any industry to increase efficiency and streamline lead management. The new enhancements within Sparkroom save marketers time that they can then devote to higher-level campaign management, analytics reviews and performance optimizations.
“This latest Sparkroom update is the first of many features related to media planning automation,” said Rachel Schulties, EVP of Managed Services at Digital Media Solutions. “Sparkroom continues to work towards its ultimate goal of becoming an artificial intelligence driven system that determines how best to allocate, price, pace and plan leads that will help marketers win.”
DMS continues to innovate and automate key features within Sparkroom to help users better manage lead flow. New Sparkroom features include the following:
- Bulk Pause Option: Now entire target groups, vendors and campaigns can be paused and resumed by Sparkroom users with a single touch of a button.
- Budget and Lead Goal Import And Export: Sparkroom users can now upload monthly budget and lead goals rather than manually entering them. Goals will be visible on the Sparkroom allocation screen for easy reference throughout the month as well as accessible within the target analyzer.
- Daily Lead Capping: Sparkroom users can upload daily caps at the campaign, vendor and target group levels.
In addition to new Sparkroom enhancements, DMS also announced Ovais Ahmed was named Vice President of Software Development for Sparkroom. In this role, Ahmed will be responsible for the architecture, development, quality assurance and operations of the Sparkroom platform. An experienced technology leader, Ahmed will also focus on advancing Sparkroom’s capabilities in order to best meet the evolving needs of clients. Prior to DMS, Ahmed was Director of Software Engineering and Middleware Services for AT&T Entertainment Group. He brings significant software development experience with scalable and complex systems to the Sparkroom team.
Ideal for marketers tracking milestones through digital channels, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting household brands, including a long roster of higher education institutions, since 2008. Designed to meet the needs of the most sophisticated marketers, Sparkroom technology now includes configurable and customizable Sparkroom Core, Performance and Elite solution options. For more information on Sparkroom, visit Sparkroom.com.
About Digital Media SolutionsTM
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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