DMS Publishes Quarterly Higher Education Inquiry Generation Review

December 21, 2017 Digital Media Solutions

Gap in inquiry volume between online and campus format is now at its widest point

 

Clearwater, FL – December 21, 2017 – The gap between consumers interested in campus-based and online higher education institutions continues to widen in 2017 according to the Q3 2017 Higher Education Inquiry Generation Review, published by Digital Media Solutions, LLC (DMS). Health professions and related programs maintained their stronghold as the top program category with more than 40% student demand share of volume (SOV). Previously published under the Sparkroom agency brand that was recently rebranded to DMS Digital Agency, the Higher Education Inquiry Generation Review is a quarterly report that aims to inform the education industry on student demand trends.

 

The demand between campus-based and online learning formats displayed its greatest disparity with regard to interest volume. In Q3 2017, the gap widened to its largest point since at least before 2015. Specifically, online education volume was 34.9% higher than campus-based volume. The top five program categories with the most student demand retained their top spots from Q2 to Q3 2017.

 

Top 5 Program Categories (Ranked By Q3 2017 Interest)

1. Health Professions and Related Programs

2. Business, Management, Marketing and Related Support Services

3. Education

4. Computer and Information Sciences and Support Services

5. Psychology

 

 

Doctorate Programs

The SOV for the doctorate degree level started an upward trend last year and maintained positive traction. In Q3 2017, the SOV for doctorate programs was 3.9%. This was marginally up from Q2 (3.8% SOV) and up from 3.3% in Q2 2016. 7.0% of online volume was for doctorate programs, but less than 1% of campus-based volume was for this top degree level.

 

Top 5 Doctorate Programs (Ranked By Q3 2017 Interest)

  1. Business Administration and Management, General
  1. Educational Leadership and Administration, General
  1. Psychology, General
  1. Organizational Leadership
  1. Nursing Practice
 

 

Master’s Programs

In Q3 2017, the SOV for master’s programs was 16.4%, a decent jump from the 15.4% of Q2 2017 but almost flat to the year prior. The SOV for online master’s programs was abundantly higher than the SOV for campus-based programs (26.3% versus 4.6% in Q3 2017).

 

Top 5 Master’s Programs (Ranked By Q3 2017 Interest)

  1. Business Administration and Management, General
  1. Nursing/Registered Nurse (RN, ASN, BSN, MSN)
  1. Psychology, General
  1. Education, General
  1. Organizational Leadership
 

 

Bachelor’s Programs

With a 37.9% SOV, the bachelor’s degree remained the most popular degree level in Q3 2017. This was up from 35.7% in Q2 2017 but a bit lower YOY (down from 39.9%). Bachelor’s was the top campus-based degree level during Q3 2017, with a 34.7% SOV (of campus-based inquiries). For online volume, bachelor’s degree programs ranked second, with a 28.4% SOV (of online program inquiries).

 

Top 5 Bachelor’s Programs (Ranked By Q3 2017 Interest)

1. Nursing/Registered Nurse (RN, ASN, BSN, MSN)

2. Business Administration and Management, General

3. Web Page, Digital/Multimedia and Information Resources Design

4. Psychology

5. Health/Health Care Administration/Management

 

 

Associate Programs

Associate was the second most popular degree level in Q3 2017. The SOV for associate programs was down to 18.6% from 19.3% the prior quarter, however it was up from 16.2% in 2016. At 27.6%, the SOV for online associate degree programs was more than double the 11.1% SOV for the campus-based format in Q3 2017.

 

Top 5 Associate Programs (Ranked By Q3 2017 Interest)

1. Medical Insurance Coding Specialist/Coder

2. Medical Office Assistant/Specialist

3. Human Services, General

4. Health/Health Care Administration/Management

5. Business Administration and Management, General

 

 

Diploma Programs

Though slowly weakening this year, there has not been much change in the SOV for diploma programs. It was 16.4% in 2016, 15.8% in Q2 2017 and 15.1% in Q3 2017. The vast majority of diploma volume was for campus-based programs, with 37.2% SOV in Q3 2017 (of all campus-based inquiries). Online SOV was merely 1.4% in the same quarter (of all online program inquiries).

 

Top 5 Diploma Programs (Ranked By Q3 2017 Interest)

  1. Medical/Clinical Assistant
  1. Office Management and Supervision
  1. Heating, Air Conditioning, Ventilation and Refrigeration Maintenance Technology/Technician
  1. Automobile/Automotive Mechanics Technology/Technician
  1. Medical Insurance Specialist/Medical Biller
 

 

Certificate Programs

In Q3 2017, certificate program SOV dipped to its lowest point in 11 quarters ― down to 7.5%.

 

Top 5 Certificate Programs (Ranked By Q3 2017 Interest)

1. Medical/Clinical Assistant

2. Welding Technology/Welder

3. Truck and Bus Driver/Commercial Vehicle Operator and Instructor

4. Medical Insurance Coding Specialist/Coder

5. Dental Assisting/Assistant

 

 

The Q3 2017 Higher Education Inquiry Generation Review, published by Digital Media Solutions (DMS), covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2015-September 2017, with an emphasis on July-September 2017. The report details trends related to inquiry volume, conversion rates, channels, lead costs, program distribution and degree-level distribution. The full report can be downloaded at insights.digitalmediasolutions.com/reports.

 

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance consumer brands, automotive and careers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 list. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its subsidiary brand Best Rate Referrals or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news on Twitter at @dmsgrp and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

 

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Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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