DMS Rebrands Sparkroom Agency Into Its Digital Agency Division and Names Rachel Schulties Executive Vice President of Agency Services

December 19, 2017 Digital Media Solutions

Sparkroom Website Redesigned with New Look and Exclusive Focus on Performance Marketing Technology

Clearwater, FL – December 18, 2017Digital Media Solutions, LLC (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals, announced its rebrand of Sparkroom agency. Now, the Sparkroom agency services team is  the Digital Agency division within DMS and the performance marketing technology platform will retain the name Sparkroom with a new logo that reflects its innovative heritage and award-winning profile. Clients, users and consumers can log onto Sparkroom.com to view the redesigned site, or technology platform, both now have a more modern, user-friendly look that highlights the platform’s main offerings: lead management, marketing automation and marketing analytics. The look is also reflected across the award-winning platform that centralizes marketing data and processes to make marketers more efficient and boost their ROI. The Digital Agency division and Sparkroom technology will be led by Rachel Schulties, who was recently promoted to Executive Vice President of Agency Services.

“I’m excited about our growth and evolution as a business,” said Joe Marinucci, CEO of Digital Media Solutions. “With this rebrand, Sparkroom will be fully integrated with DMS, allowing all areas of our company to continue to leverage the incredible people, processes and technologies that position us to redefine the win for our clients, no matter the industry.”

 

DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including education, consumer brands, insurance, careers and mortgage, with NMLS operating licenses in most states. The company’s re-invigorated direction is consistent with the DMS strategic plan, which is backed by its board of investors including multi-billion-dollar private equity firm Clairvest Group. Now able to scale stronger campaigns with industry-leading performance marketing, an in-house call center, digital agency services and marketing technology, DMS is well positioned for future growth and bolster its offering to clients.

 

 

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, consumer brands, insurance, automotive and careers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017, and a top 10 ranking on the 2015 and 2016 Florida Fast 100 list. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its subsidiary brand Best Rate Referrals or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news on Twitter at @dmsgrp and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

 

© 2017 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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