DMS Releases Quarterly Report On Higher Education Demand Generation
Clearwater, FL – August 16, 2018—Digital Media Solutions (DMS) announced the release of its Q2 2018 Higher Education Inquiry Generation Review. According to the Q2 2018 Higher Education Inquiry Generation Review, demand for online higher education programs continues to soar, with Associate coming in as the fastest growing degree level among potential students.
WHAT: The Q2 2018 Higher Education Inquiry Generation Review covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2016-June 2018, with an emphasis on April-June 2018. The following topics are covered in the report: Q2 2018 inquiry volume trends, Q2 2018 media channel share of volume (SOV), Q2 2018 third-party media costs, Q2 2018 degree-level distribution trends and Q2 2018 program distribution trends.
WHO: The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom performance marketing technology. Sparkroom is owned by Digital Media Solutions.