Clearwater, FL – August 22, 2019 – Digital Media Solutions® (DMS), the fastest-growing independent digital performance marketing company in the U.S., announced a strong addition to its leadership team, appointing Matthew Stern to Chief Product Officer. As DMS continues to invest in people, processes and technology that result in quality consumer engagement, Stern will oversee the product vision, strategy, design, management and development for proprietary consumer-facing website products at DMS.
“We’re excited to watch Matt lead the charge as our new Chief Product Officer,” said Fernando Borghese, COO of Digital Media Solutions. “With such a dynamic background and broad skillset, we’re confident the product team led by Matt will consistently build standout products that avail sustainable value for DMS and our advertisers and lead the next generation of innovative product development.”
DMS applies first-party data intelligence to identify and engage consumers with proven interest. The company’s proprietary, end-to-end technology platform charts robust consumer engagement, while experience-driven matching engines successfully reach consumers when they’re most likely to take action. DMS has a significant roster of owned and operated domains, including LoanAdvisor.com, MortgageAdvisor.com, ClassesandCareers.com, Protect.com, all of which provide advertisers with the broadest vertical agnostic media distribution capabilities in the market. These domains empower DMS to help Fortune 1000 brands connect with consumers who are actively researching their options. DMS provides advertisers with branded opportunities to reach custom-targeted audiences who want to learn more about their products and services.
“We know successful customer acquisition is the result of smart relationship building, which is why we focus on leveraging people-based strategies to connect with, engage, convert and retain high-intent consumers,” added Borghese.
A lifelong leader and entrepreneur, Stern has spent the past 14 years creating, building and growing early-stage, direct-to-consumer businesses. His DNA is founded in performance marketing, where he thoroughly grasps every component of developing, launching and scaling brands. Stern has a core understanding of the consumer journey and how to leverage performance-based marketing strategies to build and optimize profitable and sustainable businesses.
Since its inception, DMS has earned continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019 and the Entrepreneur magazine “360 Best Entrepreneurial Companies in America” list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.
About Digital Media SolutionsTM
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS or its performance marketing divisions including DMS Consumer Finance, DMS Education, DMS Engage, W4 Performance Ad Market or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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