Almost 2.5 million inquiries per year managed through fully transparent Sparkroom PPI and PPC campaigns
Sparkroom, the leader in higher education enrollment marketing, announces 25% growth since the start of 2014 for their Marketing Services line of business, which manages almost 2.5 million inquiries per year on behalf of colleges and universities. This momentum is a direct result of their promise to deliver fully transparent, analytics-based campaigns that are customized to achieve individual school recruitment goals.
“People want to know what they’re buying,” explained Todd Eicher, CEO of Sparkroom. “Though many agencies in our industry utilize ‘black box’ approaches to hide campaign details, we made a strategic decision to take the opposite approach. We provide real-time access to every campaign data point to every partner school—including vendor names, media cost and performance results.”
Utilizing a variety of digital channels, strategies and vendors, Sparkroom Marketing Services manages the efficient generation and nurturing process of highly targeted student prospects (often called “leads” or “inquiries”) to help higher education institutions achieve their enrollment targets.
Sparkroom campaign transparency provides schools with data not provided by other agencies. Campaign pacing and conversion reports show detailed vendor allocations along with actual media spend (ex. cost per inquiry) and conversion rates—itemized down to the keyword level for paid search campaigns. The result is a true partnership that allows Sparkroom and schools to collaborate as they achieve recruitment objectives.
“Everything we do is based on analytics,” said Kim Kelly, managing director of Sparkroom Marketing Services. “Our marketing analytics team slices and dices individual school and global performance data before, during and after every campaign to ensure we’re delivering the best results possible to our school partners.”
Sparkroom Marketing Services, previously CUnet Agency Services and Lead Management, encompasses pay-per- inquiry (PPI) vendor management, pay-per-click (PPC) enrollment marketing, marketing analytics, award-winning compliance monitoring, email marketing, search engine optimization (SEO), social media, targeted display and mobile advertising services—all dedicated to the higher education industry. Sparkroom Marketing Services utilizes Sparkroom Marketing Software to manage enrollment marketing campaigns. Sparkroom Marketing Software integrates data across disparate sources, automates based on performance and provides robust multidimensional analytics to provide real-time, actionable data.
Sparkroom is the leader in enrollment marketing for the higher education industry, providing fully transparent, analytics-based strategies that are customized to meet school enrollment objectives. Sparkroom provides Marketing Services and Marketing Software, the combination allowing for improved efficiency and efficacy of college and university recruitment campaigns. Sparkroom Marketing Services, transitioned from CUnet Agency Services in June 2014, include PPI Vendor Management, PPC Enrollment Campaigns, Marketing Analytics, Compliance Monitoring, Email Marketing, SEO, Social Media, Targeted Display and Mobile Advertising. Sparkroom Marketing Software integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. Sparkroom is owned by Nelnet (NYSE: NNI) and part of the Nelnet Enrollment Solutions family of brands. For more information, go to www.sparkroom.com.