Sparkroom Marketing Software Named University Business Readers’ Choice Top Product

January 4, 2016 Kathy Bryan

Industry leaders nominated products that help students succeed.

Sparkroom Marketing Software was named a University Business (UB) Readers’ Choice Top Product for 2015, announced online and in the January 2016 issue of University Business. Sparkroom is honored to have been nominated again for this category. Nominations were received from top higher education leaders, which led to the selection of products that enhance learning across the country.

Sparkroom Marketing Software integrates marketing data, automates marketing process and provides marketing analytics that drive smarter decisions and more optimized budgets for higher education marketers. As the most powerful performance marketing software for the higher education industry, Sparkroom has received numerous awards, including the Higher Education Silver LeadsCouncil LEADER Award for 2015 as a leader in performance marketing software.

“As the performance marketing industry continues to change at a rapid pace, Sparkroom continually assesses its offerings and adapts them to keep clients on the cutting-edge,” said Al Huizenga, Managing Director of Sparkroom Marketing Software. “We’re honored to appear next to the other UB award recipients and will continue to demonstrate our commitment to providing innovative solutions that enhance higher education.”

Sparkroom Marketing Software closely assesses market changes and adapts to make enhancements that focus on efficiency and accuracy. Not only is Sparkroom committed to providing the best software to serve the needs of the industry, Sparkroom also provides complete transparency within each campaign and the industry at large, sharing valuable insights on education trends to help marketers be successful. As compliance remains a priority, Sparkroom helps maintain compliance while adjusting marketing channels to the changing landscape.

For more information about Sparkroom Marketing Software or to request a demo of this dynamic performance marketing platform, visit

About Sparkroom

Sparkroom, winner of the 2015 LeadsCouncil Gold LEADER Award for Best Marketing Agency within the education industry, provides fully transparent, analytics-based strategies that achieve performance marketing objectives. Sparkroom provides marketing services and marketing software, the combination allowing for improved efficacy of marketing campaigns. Sparkroom Marketing Services include paid search, marketing analytics, vendor inquiry management, email marketing, compliance monitoring, SEO, social media solutions, mobile advertising, performance-based display advertising, pay-per-inquiry (PPI) TV, radio and print campaigns. Sparkroom Marketing Software, winner of the 2015 Silver LeadsCouncil LEADER Award for Most Valuable Technology in Higher Education and a University Business Readers’ Choice Top Product, integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. Sparkroom is owned by Nelnet (NYSE: NNI) and is part of the Nelnet Enrollment Solutions family of brands. For more information, visit

About University Business

University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide. UB provides cutting-edge coverage of higher education technology, news, finance, policy, profiles and more to this exclusive audience across print, digital and in-person event platforms, including the annual higher education technology conference, UBTech and the new student success conference, UBThrive. Independent surveys have proven that year over year, no other higher education management publication matches the reach, readership and audience engagement of University Business. For more information, visit

About the Author

Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

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