Also honored with Silver LEADER Award for Most Valuable Technology
LeadsCouncil announced the winners of their 2015 Higher Education LEADER Awards earlier this month, presenting Digital Media Solutions with two prestigious accolades. DMS won the Gold LEADER Award for Best Marketing Agency within the education industry, beating out Plattform Advertising and Gragg Advertising for this coveted title, and the Silver LEADER Award for Most Valuable Technology for its Sparkroom performance marketing technology, also within the education industry.
“We are so honored to be voted Best Marketing Agency by colleges and universities across the nation,” said Kim Kelly, managing director of Sparkroom marketing services. “This award confirms the education industry sees the value in our transparent business practices and the analytics-based approach we use to boost marketing performance and ROI.”
This is the third year in a row Sparkroom has been presented with a LEADER Award for its industry-leading technology. Earlier this year, Sparkroom Marketing Software also won a University Business Readers’ Top Choice award.
“We just keep winning awards!” exclaimed Al Huizenga, managing director of Sparkroom product. “To be continually recognized is tremendous. But we’re not a team that rests on our laurels. We have a long list of development projects in queue this year – all designed to provide marketers with more insight into and control of their marketing campaigns.”
Sparkroom is the leader in performance marketing for the higher education industry, providing fully transparent, analytics-based strategies designed to achieve the enrollment marketing objectives of their school partners. Sparkroom knows what it takes to attract the right students to a school brand while managing recruitment costs. Their combination of marketing services and marketing software gives schools a competitive advantage, allowing for improved efficiency and enhanced conversion rates.
Sparkroom Marketing Software is marketing automation software designed to drive smarter decisions and a more optimized budget. By integrating marketing data, automating marketing processes and providing robust marketing analytics, this cloud-based software helps marketers grow enrollments while controlling the cost of acquisition.
The LEADER Awards are presented by the LeadsCouncil to acknowledge superior work of top online lead generators, aggregators and lead technology companies and to make it easier for organizations that buy online leads or have a need for lead technology services to understand which partners might best suit their needs. Award winners for categories including best third-party lead generator, best marketing agency, best call center,
best compliance company, best third-party lead enrichment data provider, most valuable technology and most innovative company were voted on by lead buyers and marketers within the education, insurance and mortgage industries.
Sparkroom is a leader in performance marketing, providing fully transparent, analytics-based strategies that achieve marketing objectives. Sparkroom provides marketing services and marketing software, the combination allowing for improved efficacy of marketing campaigns. Sparkroom Marketing Services include vendor inquiry management, paid search, marketing analytics, award-winning compliance monitoring, email marketing, SEO, social media solutions, mobile advertising, performance-based display advertising and pay-per-inquiry (PPI) TV, radio and print campaigns. Sparkroom Marketing Software integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. Sparkroom is owned by Nelnet (NYSE: NNI) and is part of the Nelnet Enrollment Solutions family of brands. For more information, visit sparkroom.com.