The 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand, published by Digital Media Solutions® (DMS), covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2017-December 2019. The objective of this report is to provide a snapshot of higher education-specific marketing evolution and highlight trends to help marketers better understand and adapt to the continually changing landscape, with a focus on 2019 volume, distribution and conversion trends by program format.