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2016 Year-End Higher Education Inquiry Generation Review

March 22, 2017 Digital Media Solutions

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

The Sparkroom 2016 Year-End Higher Education Inquiry Generation Review covers overall trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January-December 2016.

  1. Inquiry Volume Up in 2016, Led by Online Programs
  2. Conversion Rates Held Steady in 2016
  3. Despite Efforts to Grow First-Party Volume, First-Party Share Stays Flat
  4. Internal Website & PPC Generated More than 60% of All Conversions in 2016
  5. Health & Business Programs Stayed at the Top

Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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