2016 Year-End Higher Education Inquiry Generation Review

March 22, 2017 Digital Media Solutions

The Sparkroom 2016 Year-End Higher Education Inquiry Generation Review covers overall trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January-December 2016.

  1. Inquiry Volume Up in 2016, Led by Online Programs
  2. Conversion Rates Held Steady in 2016
  3. Despite Efforts to Grow First-Party Volume, First-Party Share Stays Flat
  4. Internal Website & PPC Generated More than 60% of All Conversions in 2016
  5. Health & Business Programs Stayed at the Top

Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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