The DMS 2018 Report on the State of Business Education Demand is now available for download. This report features the following trends and more that you can use to help better market your business programs.
- Business program lead volume for H1 2018 was up 14.1% from H1 2017.
- 63.5% of business inquiry volume was for online programs in H1 2018.
- The share of conversions (SOC) was almost evenly split between campus-based and online programs for H1 2018.
The 2018 Report on the State of Business Education Demand highlights trends on inquiry volume and conversion rates for business programs from diploma to doctorate levels between 2017 and H1 (January to June) 2018.