2018 Report on the State of Business Education Demand

The DMS 2018 Report on the State of Business Education Demand is now available for download. This report features the following trends and more that you can use to help better market your business programs.

  • Business program lead volume for H1 2018 was up 14.1% from H1 2017.
  • 63.5% of business inquiry volume was for online programs in H1 2018.
  • The share of conversions (SOC) was almost evenly split between campus-based and online programs for H1 2018.

The 2018 Report on the State of Business Education Demand highlights trends on inquiry volume and conversion rates for business programs from diploma to doctorate levels between 2017 and H1 (January to June) 2018.

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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