The DMS 2018 Report on the State of Business Education Demand is now available for download. This report features the following trends and more that you can use to help better market your business programs.
- Business program lead volume for H1 2018 was up 14.1% from H1 2017.
- 63.5% of business inquiry volume was for online programs in H1 2018.
- The share of conversions (SOC) was almost evenly split between campus-based and online programs for H1 2018.
The 2018 Report on the State of Business Education Demand highlights trends on inquiry volume and conversion rates for business programs from diploma to doctorate levels between 2017 and H1 (January to June) 2018.
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About the Author
Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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