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DMS Auto Insights: Top Car Makes By State

April 11, 2019 Digital Media Solutions

For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.TM Regional tastes appear to be at play when it comes to top car makes across the rest of the states: 

  • GMC: Popular in the upper Midwest
  • Chrysler: A top car in three states near Auburn Hills, Michigan, the location of their headquarters
  • Honda: Most common in wealthier states, along West Coast states (including Hawaii) and in the Mid-Atlantic and New England regions
  • Jeep: A top car brand for two mountainous states: Montana and West Virginia
  • Subaru: Achieves the top-five list only for Vermont, a state known to be liberal

According to previously released data, the top 10 car makes on the road in the U.S. in 2018 included Chevrolet, Ford, Nissan, Dodge, Toyota, Honda, Hyundai, BMW, GMC and Chrysler.

Click here to download the snapshot report and see the top five car makes for each state, including state market share percentages. 

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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