DMS Auto Insights: Top Car Makes By State

For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.TM Regional tastes appear to be at play when it comes to top car makes across the rest of the states: 

• GMC: Popular in the upper Midwest
• Chrysler: A top car in three states near Auburn Hills, Michigan, the location of their headquarters
• Honda: Most common in wealthier states, along West Coast states (including Hawaii) and in the Mid-Atlantic and New England regions
• Jeep: A top car brand for two mountainous states: Montana and West Virginia
• Subaru: Achieves the top-five list only for Vermont, a state known to be liberal

According to previously released data, the top 10 car makes on the road in the U.S. in 2018 included Chevrolet, Ford, Nissan, Dodge, Toyota, Honda, Hyundai, BMW, GMC and Chrysler.

Click here to download the snapshot report and see the top five car makes for each state, including state market share percentages. 

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About the Author

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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