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DMS Auto Insights: Top Car Makes By State

April 11, 2019 Digital Media Solutions

For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.TM Regional tastes appear to be at play when it comes to top car makes across the rest of the states: 

  • GMC: Popular in the upper Midwest
  • Chrysler: A top car in three states near Auburn Hills, Michigan, the location of their headquarters
  • Honda: Most common in wealthier states, along West Coast states (including Hawaii) and in the Mid-Atlantic and New England regions
  • Jeep: A top car brand for two mountainous states: Montana and West Virginia
  • Subaru: Achieves the top-five list only for Vermont, a state known to be liberal

According to previously released data, the top 10 car makes on the road in the U.S. in 2018 included Chevrolet, Ford, Nissan, Dodge, Toyota, Honda, Hyundai, BMW, GMC and Chrysler.

Click here to download the snapshot report and see the top five car makes for each state, including state market share percentages. 

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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