Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    DMS Reports & Whitepapers

    1. Home
    2. Reports, Whitepapers, Presentations, Podcasts & Webinars
    3. Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Published Date December 4, 2020

    The auto insurance market has continued to evolve in recent years, shifting from “traditional” advertising strategies to significant investments in digital advertising. As the industry continues to expand its digital footprint, new reports predict the auto insurance industry will invest 72% of its advertising budget in digital by 2024. Digital Media Solutions recently analyzed its proprietary auto insurance online shopping data in order to spotlight some of the latest consumer trends within the auto insurance industry. The 2020 Auto Insurance & Emerging Consumers Trends infographic reports data from nearly 8 million consumer auto insurance inquiries submitted on DMS owned-and-operated websites, Jan-Sept 2019 (Q1-Q3 2019) compared to Jan-Sept 2020 (Q1-Q3 2020).  

    Shifts In Auto Insurance Shopping Vary Across Demographics

    Females were the dominant share of auto insurance seekers, accounting for 57.9% of online insurance quote submissions during the first three quarters of 2020.  

    While prospective consumers between the ages of 25 and 54 made up the majority of consumers seeking auto insurance from price comparison websites, the share of seniors seeking auto insurance online jumped from 10.5% for the first three quarters of 2019 to 22.7% for the same period this year.

    As a result of the ongoing pandemic and subsequent social distancing behaviors, in 2020 the senior demographic became more comfortable shopping online, including comparing auto insurance rates. According to recent research from Mintel, 43% of seniors have increased the amount of time they spend shopping online since the onset of the global pandemic. Comparatively, in May 2019, just 16% of consumers ages 65 and older shared they shopped online “at least once a week.”

    Increase In Non-Homeowner Interest Opens The Door For New Bundling Opportunities

    An increase in auto insurance interest among non-homeowners has also emerged, according to the 2020 Auto Insurance & Emerging Consumers Trends infographic, representing a possible opportunity for insurers to focus on promotions bundling renters’ insurance with auto insurance. During the first three quarters of 2020, the share of non-homeowners seeking auto insurance grew from 54.4% the prior year to 63.3%. 

    This upward trajectory of non-homeowner auto insurance interest coincides with the steady growth in the number of renters occupying housing units across the U.S. According to data from Statista, the number of U.S. renters has consistently grown since 2014, reaching nearly 43 million in 2019.

    Changes In Desired Auto Insurance Coverage Type Emerge As Americans Drive Less & Stay Indoors More

    Requests for standard automotive insurance coverage were the most popular types of online auto insurance inquiries during the first three quarters of 2020, accounting for 39.7% of all inquiries. The share of liability-only coverage inquiries, however, experienced a noticeable rise in interest, increasing from a share of 17.9% during the first three quarters of 2019 to 27.5% a year later. This heightened interest in liability-only coverage is likely an effect of the ongoing pandemic, as consumers are continuing to drive less, spend more time at home and seek out additional cost cutting options amidst financial uncertainty.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      Generating High-Intent Auto Insurance Prospects: Leading Practices

      Generating High-Intent Auto Insurance Prospects: Leading Practices

      The best practices highlighted here will help ensure lead generation campaigns geared toward auto insurance prospects are set up for success.

    • Next Flipbook

      2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce

      2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce

      The 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook was published to help digital marketers better understand the rise of ecommerce alongside evolving consumer expectations.

    Other content in this Stream

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • DMS Leaders Share Insights On The Future Of Data & Consumer Experiences During 2022 Lead Generation World Conference
      5 months ago

      DMS Leaders Share Insights On The Future Of Data & Consumer Experiences During 2022 Lead Generation World Conference

      DMS announced a premier lineup of seasoned industry leaders, including CTO Jason Rudolph, CMO Kathy Bryan & Director of Social Media Lauren Konopelski, at this year’s Lead Generation World conference.

      Read Article

    • Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West
      5 months ago

      Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West

      ASW presents a valuable opportunity for DMS to connect with the world’s top affiliate marketers and leaders in the performance marketing industry.

      Read Article

    • DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar
      over 1 year ago

      DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar

      DMS leaders will present the “Top 5 Ways To Re-Engage Your Website Visitors” webinar for industry peers looking to enhance their existing marketing efforts through push solutions.

      Read Article

    • 3 Primary Factors Motivating Young Homeowners To Refinance
      over 1 year ago

      3 Primary Factors Motivating Young Homeowners To Refinance

      DMS spotlights top consumer trends and major influencing factors impacting homeowners seeking refinance loans in the first half of 2021.

      Read Article

    • Top Factors Influencing Homeowners Seeking Refinance Loans
      over 1 year ago

      Top Factors Influencing Homeowners Seeking Refinance Loans

      DMS spotlights top consumer trends and major influencing factors impacting homeowners seeking refinance loans in the first half of 2021.

      Read Article

    • Engaging The Digital Window Shopper
      almost 2 years ago

      Engaging The Digital Window Shopper

      Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

      Read Article

    • 2021 Auto Insurance Shopping Trends 1:23
      almost 2 years ago

      2021 Auto Insurance Shopping Trends

      The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

      Watch Video

    • DMS & Jornaya To Spotlight Latest Consumer Shopping Trends During Upcoming Virtual Webinar
      almost 2 years ago

      DMS & Jornaya To Spotlight Latest Consumer Shopping Trends During Upcoming Virtual Webinar

      DMS CRO Joey Liner and CMO Kathy Bryan will participate in the webinar, revealing the latest research on consumer shopping behavior pre- and post-COVID.

      Read Article

    • Savings & Service Top List Of Priorities For Auto Insurance Shoppers
      almost 2 years ago

      Savings & Service Top List Of Priorities For Auto Insurance Shoppers

      The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

      Read Article

    • DMS Spotlights Growth Trends Surrounding Health & Wellness Industries
      about 2 years ago

      DMS Spotlights Growth Trends Surrounding Health & Wellness Industries

      DMS is leveraging its expert insight into evolving consumer behavior trends to help advertisers understand the pivotal health, wellness and fitness industries.

      Read Article

    • DMS First-Party Data Spotlights Latest Trends In Growing & Evolving Auto Insurance Industry
      about 2 years ago

      DMS First-Party Data Spotlights Latest Trends In Growing & Evolving Auto Insurance Industry

      DMS auto insurance trend data can be used by auto insurance carriers and agents to better understand, connect and engage consumers searching for the insurance products that meet their unique needs.

      Read Article

    • Generating High-Intent Auto Insurance Prospects: Leading Practices

      Generating High-Intent Auto Insurance Prospects: Leading Practices

      The best practices highlighted here will help ensure lead generation campaigns geared toward auto insurance prospects are set up for success.

      Read Article

    • 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce
      over 2 years ago

      2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce

      The 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook was published to help digital marketers better understand the rise of ecommerce alongside evolving consumer expectations.

      Read Flipbook

    • DMS Identifies Ecommerce Growth Trends For Advertisers Ahead Of Holiday Season
      over 2 years ago

      DMS Identifies Ecommerce Growth Trends For Advertisers Ahead Of Holiday Season

      DMS continues to identify digital advertising and consumer behavior trends, using its expert insight to help digital advertisers optimize their campaigns with the launch of its 2020 holiday ebook.

      Read Article

    • H1 2020 Higher Education Inquiry Generation Trends

      H1 2020 Higher Education Inquiry Generation Trends

      The H1 2020 Higher Education Inquiry Generation Trends report from Digital Media Solutions (DMS) features actionable data you can use to help better market your higher education programs.

      Read Flipbook

    • DMS Announces Participation in the 2020 BMO Virtual Technology Summit
      over 2 years ago

      DMS Announces Participation in the 2020 BMO Virtual Technology Summit

      DMS announced that the company will be participating in the 2020 BMO Virtual Technology Summit, held virtually, on Wednesday, August 26, 2020

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.