Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    DMS Reports & Whitepapers

    1. Home
    2. Reports, Whitepapers, Presentations, Podcasts & Webinars
    3. Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    Published Date February 23, 2021

    When it comes to the process of shopping for auto insurance, consumer decisions are heavily influenced by a wide-ranging series of values, demographics and psychographics, with decision-making factors changing throughout an individual’s lifetime.

    To better understand the motivational factors impacting auto insurance shopping, Digital Media Solutions recently published results of its DMS 2021 Auto Insurance Shopping Trends online survey. The findings reveal key motivations behind the decisions today’s consumers make during the key milestone stages related to auto insurance shopping.  

    Younger Generations Switch Auto Insurance Providers More Than Older Generations

    According to the DMS 2021 Auto Insurance Shopping Trends online survey, younger consumers (ages 18-34) are more likely than older age groups to change auto insurance providers quickly. Nearly a quarter of the youngest auto insurance age group remains with their current providers for 1-3 years, compared to just 10% of respondents ages 35-64 and 13% of respondents 65+. Overall, however, approximately 67% of respondents have been with their current auto insurance provider for a period greater than five years.

    Taryn Lomas, executive vice president of insurance at DMS, said, “Younger consumers often initiate their relationships with an auto insurance provider as a result of brand-loyalty inherited from their parents or family members. This group typically develops an interest in changing providers to save on insurance premiums as they become financially independent.” 

    Lomas noted that some of the most sought-after and valued services offered by auto insurance carriers include renewal and bundling discounts, accident forgiveness and smooth digital claims processes. According to Lomas, auto insurance providers should engage younger customers often during their second and third anniversaries, promoting discount programs and valued services to sustain loyalty.

    Consumers Prioritize Savings & Service When Choosing Auto Insurance Providers

    Auto insurance cost is the key driver for consumers seeking auto insurance providers, with 53% of respondents selecting price as the main reason they chose their current auto insurance providers. Enticing savings incentives, mileage-based plans, loyalty-based rewards and bundling offers can all cater to the desire for budget-friendly auto coverage. Accessibility, responsiveness, frictionless claim processes and digital services (like mobile apps) are all important for auto insurance shoppers. As a result, the perception of “better service” came in as the second most important reason for choosing an auto insurance provider, with 34% of respondents (primarily older audiences) prioritizing this factor. Encouraging top-tier customers to write reviews of their experiences can help promote the “better service” benefit, noted Lomas. Positive testimonials positioned on a provider's website and social media pages can be powerful consumer motivators and inspire high-intent consumers seeking new insurance options to take action.

    Most People Search Online For Auto Insurance Policy Options

    When asked which method they were most likely to use when researching auto insurance policy options, “online research and reviews” came in as the top overall response, especially for men. This transition to online shopping is widespread, and positive reviews encourage action. In fact, 88% of consumers say “reviews influence their online purchasing decisions,” according to testimonial application Boast. Additionally, BigCommerce – a leading ecommerce SaaS platform for merchants – revealed that “customers who interact with reviews are 58% more likely to buy.”

    Not surprisingly, younger consumers are more likely than older consumers to start their auto insurance comparison shopping online. Likewise, consumers age 65+ are the most likely to reach out to insurance agents when price shopping.

    More than half of consumers believe easy comparison shopping online for auto insurance is essential, with price and service comparisons both important. As online shopping becomes more popular across industries and as consumer demand for insurance coverage that aligns with their unique lifestyles grows, more and more consumers will complete their entire car insurance research and buying process online.

    The DMS 2021 Auto Insurance Shopping Trends online survey reports data from more than 250 respondents aged 18+ across the U.S.

    Excellent Customer Service Creates Auto Insurance Loyalty

    More than half of respondents credited “excellent customer service” as the main reason to stay with their current auto insurance providers, according to the DMS 2021 Auto Insurance Shopping Trends online survey. Women are more influenced by quality service than men, with men valuing regular communication and updates from their insurance providers more than women.

    Are You Looking Maximize Your Auto Insurance Lead Generation Campaigns?

    DMS Insuranceᵀᴹ connects the nation’s leading insurance providers and agents with customers and near customers. Our auto insurance campaigns are designed to maximize results by matching high-intent auto insurance shoppers with the auto insurance providers and agents that meet their needs. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you maximize your auto insurance campaigns.

    Do you want to be a DMS publisher partner? Click here to start the application process.

    Contact DMS
    • Previous Article

      DMS & Jornaya To Spotlight Latest Consumer Shopping Trends During Upcoming Virtual Webinar

      DMS & Jornaya To Spotlight Latest Consumer Shopping Trends During Upcoming Virtual Webinar

      DMS CRO Joey Liner and CMO Kathy Bryan will participate in the webinar, revealing the latest research on consumer shopping behavior pre- and post-COVID.

    • Next Article

      DMS Spotlights Growth Trends Surrounding Health & Wellness Industries

      DMS Spotlights Growth Trends Surrounding Health & Wellness Industries

      DMS is leveraging its expert insight into evolving consumer behavior trends to help advertisers understand the pivotal health, wellness and fitness industries.

    Other content in this Stream

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • DMS Leaders Share Insights On The Future Of Data & Consumer Experiences During 2022 Lead Generation World Conference
      5 months ago

      DMS Leaders Share Insights On The Future Of Data & Consumer Experiences During 2022 Lead Generation World Conference

      DMS announced a premier lineup of seasoned industry leaders, including CTO Jason Rudolph, CMO Kathy Bryan & Director of Social Media Lauren Konopelski, at this year’s Lead Generation World conference.

      Read Article

    • Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West
      5 months ago

      Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West

      ASW presents a valuable opportunity for DMS to connect with the world’s top affiliate marketers and leaders in the performance marketing industry.

      Read Article

    • DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar
      over 1 year ago

      DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar

      DMS leaders will present the “Top 5 Ways To Re-Engage Your Website Visitors” webinar for industry peers looking to enhance their existing marketing efforts through push solutions.

      Read Article

    • 3 Primary Factors Motivating Young Homeowners To Refinance
      over 1 year ago

      3 Primary Factors Motivating Young Homeowners To Refinance

      DMS spotlights top consumer trends and major influencing factors impacting homeowners seeking refinance loans in the first half of 2021.

      Read Article

    • Top Factors Influencing Homeowners Seeking Refinance Loans
      over 1 year ago

      Top Factors Influencing Homeowners Seeking Refinance Loans

      DMS spotlights top consumer trends and major influencing factors impacting homeowners seeking refinance loans in the first half of 2021.

      Read Article

    • Engaging The Digital Window Shopper
      almost 2 years ago

      Engaging The Digital Window Shopper

      Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

      Read Article

    • 2021 Auto Insurance Shopping Trends 1:23
      almost 2 years ago

      2021 Auto Insurance Shopping Trends

      The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

      Watch Video

    • DMS & Jornaya To Spotlight Latest Consumer Shopping Trends During Upcoming Virtual Webinar
      almost 2 years ago

      DMS & Jornaya To Spotlight Latest Consumer Shopping Trends During Upcoming Virtual Webinar

      DMS CRO Joey Liner and CMO Kathy Bryan will participate in the webinar, revealing the latest research on consumer shopping behavior pre- and post-COVID.

      Read Article

    • DMS Spotlights Growth Trends Surrounding Health & Wellness Industries
      about 2 years ago

      DMS Spotlights Growth Trends Surrounding Health & Wellness Industries

      DMS is leveraging its expert insight into evolving consumer behavior trends to help advertisers understand the pivotal health, wellness and fitness industries.

      Read Article

    • DMS First-Party Data Spotlights Latest Trends In Growing & Evolving Auto Insurance Industry
      about 2 years ago

      DMS First-Party Data Spotlights Latest Trends In Growing & Evolving Auto Insurance Industry

      DMS auto insurance trend data can be used by auto insurance carriers and agents to better understand, connect and engage consumers searching for the insurance products that meet their unique needs.

      Read Article

    • Generating High-Intent Auto Insurance Prospects: Leading Practices

      Generating High-Intent Auto Insurance Prospects: Leading Practices

      The best practices highlighted here will help ensure lead generation campaigns geared toward auto insurance prospects are set up for success.

      Read Article

    • Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers
      about 2 years ago

      Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

      Recently analyzed auto insurance data from DMS reveals the emergence of new trends throughout the auto insurance industry, spreading across a variety of demographics.

      Read Article

    • 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce
      over 2 years ago

      2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce

      The 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook was published to help digital marketers better understand the rise of ecommerce alongside evolving consumer expectations.

      Read Flipbook

    • DMS Identifies Ecommerce Growth Trends For Advertisers Ahead Of Holiday Season
      over 2 years ago

      DMS Identifies Ecommerce Growth Trends For Advertisers Ahead Of Holiday Season

      DMS continues to identify digital advertising and consumer behavior trends, using its expert insight to help digital advertisers optimize their campaigns with the launch of its 2020 holiday ebook.

      Read Article

    • H1 2020 Higher Education Inquiry Generation Trends

      H1 2020 Higher Education Inquiry Generation Trends

      The H1 2020 Higher Education Inquiry Generation Trends report from Digital Media Solutions (DMS) features actionable data you can use to help better market your higher education programs.

      Read Flipbook

    • DMS Announces Participation in the 2020 BMO Virtual Technology Summit
      over 2 years ago

      DMS Announces Participation in the 2020 BMO Virtual Technology Summit

      DMS announced that the company will be participating in the 2020 BMO Virtual Technology Summit, held virtually, on Wednesday, August 26, 2020

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.