Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    DMS Reports & Whitepapers

    1. Home
    2. Reports, Whitepapers, Presentations, Podcasts & Webinars
    3. DMS Identifies Ecommerce Growth Trends For Advertisers Ahead Of Holiday Season

    DMS Identifies Ecommerce Growth Trends For Advertisers Ahead Of Holiday Season

    Published Date October 23, 2020
    Author Digital Media Solutions

    2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce Ebook Highlights How Brands And Retailers Can Capitalize On The Unique Opportunities To Drive Sales In 2020

    Clearwater, FL – October 23, 2020 — Digital Media Solutions, Inc. (NYSE: DMS) predicts ecommerce growth will continue this holiday season. As advertisers finalize their efforts to drive engagement and sales in Q4, DMS offers an insightful collection of thought-leadership articles to inspire innovation for holiday digital advertising strategies across many verticals with the publication of the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook. 

    Preparing brands for success this holiday season, DMS carefully selected the articles featured in the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook to help digital advertisers optimize their campaigns to align with evolving consumer expectations, behaviors and demands. The DMS ebook covers a variety of actionable tips and strategies, including:

    • Consumer behaviors brands can leverage to scale 2020 holiday ecommerce sales
    • How to evolve ecommerce advertising strategies to align with consumer demands
    • Preparing for the 2020 holiday season amidst COVID-19
    • Leveraging shopping trends to drive holiday ecommerce sales

    Ecommerce sales were up 44.5% during Q2, compared to the same period last year, as more consumers embraced digital experiences to avoid crowds and in-person transactions, and ecommerce sales are expected to end the year up 32.4% compared to 2019. DMS believes that the growth of ecommerce will lead the charge for the 2020 holiday season. As consumers continue limiting their brick-and-mortar shopping trips, ecommerce will likely become the primary place for holiday gift browsing and buying. 

    Through publication and distribution of its 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook, DMS encourages advertisers to connect with their audiences by demonstrating how they understand what consumers want and need this year. To engage consumers and get them to take action, DMS believes the most successful ecommerce brands this holiday season will leverage data-driven digital performance advertising to get the right messages in front of the right audiences at the right time. 

    A leading provider of advertising technology and digital performance advertising solutions, DMS is uniquely positioned to identify industry trends and help digital performance advertisers scale customer acquisition efforts. DMS leverages its proprietary first-party consumer data to understand trends and changing consumer values, behaviors and motivators across industries, allowing the company to identify what guides consumers during their purchase decisions.

    DMS has a long-standing reputation of helping brands quickly identify strategic digital advertising opportunities to connect with consumers at the moments they are most ready to take action. DMS continues to navigate through changes in the marketplace and provides recommendations and solutions that are impactful for brands as they make strategic advertising decisions.

    About Digital Media Solutions®

    Digital Media Solutions, Inc. (NYSE: DMS) is an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers.

    The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com. 

    Safe Harbor Statement

    This press release includes “forward-looking statements'' within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. DMS’s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, DMS’s expectations with respect to its future performance and its ability to implement its strategy. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include risks and uncertainties indicated from time to time in DMS’s amended registration statement, filed on August 6, 2020, including those under “Risk Factors”, and in DMS’s other filings with the SEC. Some of these risks and uncertainties may in the future be amplified by the COVID-19 outbreak and there may be additional risks that we consider immaterial or which are unknown. It is not possible to predict or identify all such risks. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

    Contact: 
    Media Contact
    Melissa Ledesma 
    (201) 290-2696
    Mledesma@dmsgroup.com

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

    Profile Photo of Digital Media Solutions
    Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
    Contact DMS
    • Previous Flipbook

      2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce

      2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce

      The 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook was published to help digital marketers better understand the rise of ecommerce alongside evolving consumer expectations.

    • Next Flipbook

      H1 2020 Higher Education Inquiry Generation Trends

      H1 2020 Higher Education Inquiry Generation Trends

      The H1 2020 Higher Education Inquiry Generation Trends report from Digital Media Solutions (DMS) features actionable data you can use to help better market your higher education programs.

    Other content in this Stream

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • DMS Leaders Share Insights On The Future Of Data & Consumer Experiences During 2022 Lead Generation World Conference
      5 months ago

      DMS Leaders Share Insights On The Future Of Data & Consumer Experiences During 2022 Lead Generation World Conference

      DMS announced a premier lineup of seasoned industry leaders, including CTO Jason Rudolph, CMO Kathy Bryan & Director of Social Media Lauren Konopelski, at this year’s Lead Generation World conference.

      Read Article

    • Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West
      5 months ago

      Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West

      ASW presents a valuable opportunity for DMS to connect with the world’s top affiliate marketers and leaders in the performance marketing industry.

      Read Article

    • DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar
      over 1 year ago

      DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar

      DMS leaders will present the “Top 5 Ways To Re-Engage Your Website Visitors” webinar for industry peers looking to enhance their existing marketing efforts through push solutions.

      Read Article

    • 3 Primary Factors Motivating Young Homeowners To Refinance
      over 1 year ago

      3 Primary Factors Motivating Young Homeowners To Refinance

      DMS spotlights top consumer trends and major influencing factors impacting homeowners seeking refinance loans in the first half of 2021.

      Read Article

    • Top Factors Influencing Homeowners Seeking Refinance Loans
      over 1 year ago

      Top Factors Influencing Homeowners Seeking Refinance Loans

      DMS spotlights top consumer trends and major influencing factors impacting homeowners seeking refinance loans in the first half of 2021.

      Read Article

    • Engaging The Digital Window Shopper
      almost 2 years ago

      Engaging The Digital Window Shopper

      Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

      Read Article

    • 2021 Auto Insurance Shopping Trends 1:23
      almost 2 years ago

      2021 Auto Insurance Shopping Trends

      The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

      Watch Video

    • DMS & Jornaya To Spotlight Latest Consumer Shopping Trends During Upcoming Virtual Webinar
      almost 2 years ago

      DMS & Jornaya To Spotlight Latest Consumer Shopping Trends During Upcoming Virtual Webinar

      DMS CRO Joey Liner and CMO Kathy Bryan will participate in the webinar, revealing the latest research on consumer shopping behavior pre- and post-COVID.

      Read Article

    • Savings & Service Top List Of Priorities For Auto Insurance Shoppers
      almost 2 years ago

      Savings & Service Top List Of Priorities For Auto Insurance Shoppers

      The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

      Read Article

    • DMS Spotlights Growth Trends Surrounding Health & Wellness Industries
      about 2 years ago

      DMS Spotlights Growth Trends Surrounding Health & Wellness Industries

      DMS is leveraging its expert insight into evolving consumer behavior trends to help advertisers understand the pivotal health, wellness and fitness industries.

      Read Article

    • DMS First-Party Data Spotlights Latest Trends In Growing & Evolving Auto Insurance Industry
      about 2 years ago

      DMS First-Party Data Spotlights Latest Trends In Growing & Evolving Auto Insurance Industry

      DMS auto insurance trend data can be used by auto insurance carriers and agents to better understand, connect and engage consumers searching for the insurance products that meet their unique needs.

      Read Article

    • Generating High-Intent Auto Insurance Prospects: Leading Practices

      Generating High-Intent Auto Insurance Prospects: Leading Practices

      The best practices highlighted here will help ensure lead generation campaigns geared toward auto insurance prospects are set up for success.

      Read Article

    • Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers
      about 2 years ago

      Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

      Recently analyzed auto insurance data from DMS reveals the emergence of new trends throughout the auto insurance industry, spreading across a variety of demographics.

      Read Article

    • 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce
      over 2 years ago

      2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce

      The 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook was published to help digital marketers better understand the rise of ecommerce alongside evolving consumer expectations.

      Read Flipbook

    • H1 2020 Higher Education Inquiry Generation Trends

      H1 2020 Higher Education Inquiry Generation Trends

      The H1 2020 Higher Education Inquiry Generation Trends report from Digital Media Solutions (DMS) features actionable data you can use to help better market your higher education programs.

      Read Flipbook

    • DMS Announces Participation in the 2020 BMO Virtual Technology Summit
      over 2 years ago

      DMS Announces Participation in the 2020 BMO Virtual Technology Summit

      DMS announced that the company will be participating in the 2020 BMO Virtual Technology Summit, held virtually, on Wednesday, August 26, 2020

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.