DMS Leaders, In Partnership With Jornaya, Will Provide Actionable Strategies & New Research For Digital Marketers In Upcoming “How To Engage The Digital Window Shopper” Webinar
Clearwater, FL – March 2, 2021 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within insurance and other top verticals, announced it will partner with Jornaya to present the thought-leadership webinar “How To Engage The Digital Window Shopper” on Thursday, March 25 at 11:00am ET.
Moderated by DMS chief marketing officer Kathy Bryan, “How To Engage The Digital Window Shopper” will feature expert insight from Rich Smith, chief marketing officer of Jornaya, and Joey Liner, chief revenue officer of DMS, as they reveal the leading trends shaping online consumer activity. Both industry veterans will discuss cutting-edge research on consumer shopping behavior pre- and post-COVID. Smith and Liner will also present actionable ways to harness data to develop custom nurturing strategies designed to help convert window shoppers into customers.
Spotlighting the benefits of combining data-driven insights with performance advertising expertise, during the webinar, Smith and Liner will answer today’s most pressing questions on understanding modern consumer behaviors, values and needs, including:
- How should advertisers leverage data to gain insight into the consumer mindset and improve the buyer journey?
- What strategies are effective at providing hyper-personalized digital experiences?
- What are the most powerful ways to leverage a data-driven approach to nurture and convert window shoppers as part of a multi-channel campaign?
- How have the latest shifts in consumer behavior impacted the “typical” shopping journey for major life purchases?
- How can marketers better prepare to meet consumers’ individual needs and preferences?
“2020 introduced a new era of shopping and an evolved customer journey for businesses, forcing the digital marketing industry to adapt and innovate,” said Liner. “We’ve seen a spike in ‘window shopping,’ with more consumers submitting early-stage inquiries and quote requests. This emerging trend inspired the teams at DMS and Jornaya to identify effective ways to better nurture consumers and treat each shopper uniquely. The better we understand our audiences, the better we can message and convert them.”
With 20 years of experience, Liner has worked alongside seasoned digital marketers and thought leaders across top-performing verticals, establishing himself as a dynamic marketer and revenue driver. As CRO for DMS, Liner leads the enterprise-wide sales and new business development function across the company.
Combining vast industry knowledge and a natural leadership ability, Bryan has become an expert in the digital marketing space. Throughout her career path, Bryan gained strong B2C and B2B marketing expertise. As CMO for DMS, Bryan takes the lead on all aspects of corporate marketing and communications for DMS and its brands, including DMS Insights – an approved Google News publisher. In April 2020, Bryan spearheaded the launch of Women of Martech, the largest women’s organization dedicated to the promotion and amplification of women in the marketing, technology and martech industries.
About Digital Media Solutions
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.
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