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Q1 2018 Higher Education Inquiry Generation Review

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

The Q1 2018 Higher Education Inquiry Generation Review from Digital Media Solutions, LLC features the following trends and reports data you can use to help better market your higher education programs.

  1. Business Administration and Management was the top program for doctorate and master’s degrees in Q1 2018
  2. Overall inquiry volume in Q1 2018 was up 13% from Q1 2017
  3. Third-party channels drove slightly more than half of all inquiries in Q1 2018
  4. Internal website was the top first-party volume driving channel in Q1 2018
  5. Master’s programs delivered more than one quarter of all online leads

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About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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