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Q1 2018 Higher Education Inquiry Generation Review

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

The Q1 2018 Higher Education Inquiry Generation Review from Digital Media Solutions, LLC features the following trends and reports data you can use to help better market your higher education programs.

  1. Business Administration and Management was the top program for doctorate and master’s degrees in Q1 2018
  2. Overall inquiry volume in Q1 2018 was up 13% from Q1 2017
  3. Third-party channels drove slightly more than half of all inquiries in Q1 2018
  4. Internal website was the top first-party volume driving channel in Q1 2018
  5. Master’s programs delivered more than one quarter of all online leads

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com.

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