The Q1 2018 Higher Education Inquiry Generation Review from Digital Media Solutions, LLC features the following trends and reports data you can use to help better market your higher education programs.
- Business Administration and Management was the top program for doctorate and master’s degrees in Q1 2018
- Overall inquiry volume in Q1 2018 was up 13% from Q1 2017
- Third-party channels drove slightly more than half of all inquiries in Q1 2018
- Internal website was the top first-party volume driving channel in Q1 2018
- Master’s programs delivered more than one quarter of all online leads
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