Evaluating the Lifecycle of a Student Inquiry

Evaluating the Lifecycle of a Student Inquiry

What really happens after a student prospect clicks “submit” on an inquiry form? The Sparkroom and Velocify teams decided to delve into the journey of student inquiry submissions to find out.

Though we had anecdotal knowledge of school contact strategies, we could not confidently declare
the volume of calls or emails a typical prospect would receive. We wanted to quantify school contact
strategies across a statistically significant sample to understand the third-party process, along with
possible inquiry reselling, and compare that to best practices.

Sparkroom created contact profiles for 100 student prospects, submitted inquiries on their behalf to schools via third-party sites and tracked, with the assistance of Velocify technology, the phone and email responses they received for the next 90 days. During the study period, we received 3,629 phone calls and 1,522 emails from a combination of schools, education-related companies, employment-related companies, vendors and a variety of companies outside of these fields.

Note: Since this report was published, Sparkroom was acquired by Digital Media Solutions and then the Sparkroom agency was rebranded to DMS Digital Agency. The Sparkroom brand name was retained by our proprietary and award-winning performance marketing technology.

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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