Facebook is ranked as second, only to Google, as the most highly visited website worldwide but its success is not without complications. It’s a confusing time for the Facebook team, its advertisers and its users. Many question whether or not we can live in harmony on the platform while supporting Facebook’s mission “to make the world more open and connected.”
At Digital Media Solutions, LLC (DMS), we’ve been closely following the claims against Facebook, platform change announcements and analyst predictions. Our latest eBook helps marketers stay abreast of these changes and summarizes noteworthy topics within Facebook in 2018: A Recap of Recent Facebook Trials in the Media & On Capitol Hill.
This ebook addresses the following topics about Facebook in 2018:
- Facebook in 2018 umbrella issues & facts
- Monetization
- Data collection
- Advertising programs
- Privacy concerns
- User privacy & data sharing controls
- Terms of service & privacy policy
- Discrimination & other harmful ad targeting
- Protecting children
- Third-party apps
- Data scraping
- Hacks & data breaches
- Election meddling & political advertising
- Fake news & harmful content
- Surveillance & cooperation with law enforcement
- Mental health & opioid use
- Connectivity issues
- Impending regulations
- Facebook growth plans & success metrics
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