Facebook Lead Ads Play a Big Role
Approximately two-thirds of all digital advertising revenue was spent with Facebook and Google during 2015. With search spend excluded, these two companies still took in half of the digital advertising media dollars for the year. Google has been an advertising powerhouse for quite some time, but in the first quarter of this year, Facebook's growth actually outpaced Google. As their sales climbed 52% year over year to 45.3 billion in q1 and profits tripled to $1.5 billion, some have called Facebook "unstoppable" when it comes to generating advertising revenue.
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