Facebook Takes on Google and Wins

Facebook Lead Ads Play a Big Role

Approximately two-thirds of all digital advertising revenue was spent with Facebook and Google during 2015. With search spend excluded, these two companies still took in half of the digital advertising media dollars for the year. Google has been an advertising powerhouse for quite some time, but in the first quarter of this year, Facebook's growth actually outpaced Google. As their sales climbed 52% year over year to 45.3 billion in q1 and profits tripled to $1.5 billion, some have called Facebook "unstoppable" when it comes to generating advertising revenue.

Download this whitepaper to learn how Facebook has grown so quickly, how Facebook Lead Ads have contributed and more. The whitepaper also includes tips for setting up successful Facebook Lead Ads campaigns. ("Facebook Takes on Google and Wins" was written by Kathy Bryan of Sparkroom and published by LeadsCouncil.)

Note: After the publish date of this whitepaper, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

Fill out the form below to download the whitepaper. 

If the form does not appear immediately, please refresh your browser.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
Previous Article
The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency
The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency

Lead scoring is a scientific approach that helps schools maximize their efforts by focusing on leads with t...

Next Article
Mind the Gap Between Marketing and Enrollment
Mind the Gap Between Marketing and Enrollment

In this ebook, we outline the five worst enrollment management gaps and what your school can do to overcome...

Visualize Your Victory

CONTACT US