Lead Scoring: What Scoring Is, Why Scoring Works & How Scoring Can Boost Conversion Rates

Lead scoring can effectively increase your marketing ROI by helping optimize lead providers and sources, establishing payment structures tied to lead quality and prioritizing lead management based on propensity to convert. In the past, lead scoring systems were expensive and the buildouts were time intensive. Newer scoring systems have reduced the cost and time investment, making lead scoring more accessible to more marketers.

This whitepaper will answer the following questions:

  • What Is Lead Scoring?
  • What Is the Purpose of Lead Scoring?
  • How Are Lead Scoring Models Developed?
  • How Can You Confirm a Lead Scoring Model Is Working?
  • How Can Brands Maximize Their Lead Scoring Efforts?

The final section of this whitepaper details the easy-to-implement and cost-effective DMS lead scoring product along with a case study to demonstrate the potential for enhanced ROI with lead scoring implemented.

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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