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Jan-Jun 2016 Paid Search Benchmarking for Higher Education

September 28, 2016 Digital Media Solutions

Click here to download the report.

During the first half of 2016, we witnessed the continuation of many trends that began before 2016. Mobile devices sustained healthy growth, generating the majority of the traffic and conversions in the first part of 2016. Despite the increased competition, mobile continued to maintain its better CPLs and higher enrollment rates compared to other devices.

Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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