Measuring the responses of 173 institutions, the LeadsCouncil 2015 Education Benchmarking Report evaluates the use of third-party lead generation partners, marketing strategies, budgets and enrollment results. Of significant note is the poor perception of leads. Almost half (46.23%) believe that only one-fifth of their lead volume can be considered “quality.” Making it difficult to overcome this assessment, almost half of institutions (48.12%) find it “difficult” or “very difficult” to increase their flow of quality leads.
Note: Since this report was published, Sparkroom was acquired by Digital Media Solutions and then the Sparkroom agency was rebranded to DMS Digital Agency. The Sparkroom brand name was retained by our proprietary and award-winning performance marketing technology. In addition, LeadiD rebranded to Jornaya.