LeadsCouncil 2015 Education Benchmarking Report

LeadsCouncil

LeadsCouncil 2015 Education Benchmarking ReportClick here to download the report.

Measuring the responses of 173 institutions, the LeadsCouncil 2015 Education Benchmarking Report evaluates the use of third-party lead generation partners, marketing strategies, budgets and enrollment results. Of significant note is the poor perception of leads. Almost half (46.23%) believe that only one-fifth of their lead volume can be considered “quality.” Making it difficult to overcome this assessment, almost half of institutions (48.12%) find it “difficult” or “very difficult” to increase their flow of quality leads.

 

 

Note: Since this report was published, Sparkroom was acquired by Digital Media Solutions and then the Sparkroom agency was rebranded to DMS Digital Agency. The Sparkroom brand name was retained by our proprietary and award-winning performance marketing technology. In addition, LeadiD rebranded to Jornaya.

Previous Article
Jan-Jun 2016 Paid Search Benchmarking for Higher Education
Jan-Jun 2016 Paid Search Benchmarking for Higher Education

During the first half of 2016, we witnessed the continuation of many trends that began before 2016. Mobile ...

Next Article
Q2 2016 Higher Education Inquiry Generation Review
Q2 2016 Higher Education Inquiry Generation Review

The Sparkroom Q2 2016 Higher Education Inquiry Generation Review addresses overall trends in the inquiry an...

Visualize Your Victory

CONTACT US