The Sparkroom Q1 2017 Higher Education Inquiry Generation Review covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2015-March 2017, with an emphasis on January-March 2017. The following topics are featured:
- Inquiry volume trends
- Conversion rates
- Media channel performance
- Degree-level distribution
- Program distribution
Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.
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