Q1 2017 Higher Education Inquiry Generation Review

June 29, 2017 Digital Media Solutions

The Sparkroom Q1 2017 Higher Education Inquiry Generation Review covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2015-March 2017, with an emphasis on January-March 2017. The following topics are featured:

  • Inquiry volume trends
  • Conversion rates
  • Media channel performance
  • Degree-level distribution
  • Program distribution

Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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