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Q2 2016 Higher Education Inquiry Generation Review

September 21, 2016 Digital Media Solutions

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

According to the Q2 2016 Higher Education Inquiry Generation Review, the share of voice for social media inquiries grew 211% YOY. With a 2.8% share of voice across all inquiry sources, the social media channel represented the third-largest driver of first-party leads. Unfortunately, the conversion rate for higher education social media-driven inquiries did not have similar success. The 3.6% conversion rate for the first quarter of 2016 (leads for the second quarter of the year have not yet fully matured), is down 29.0% year over year.

The Q2 2016 Higher Education Inquiry Generation Review addresses overall trends in the inquiry and student acquisition activities of higher education institutions for the period of April-June 2016, with conversion rates focused on the January-March 2016 period. The report details trends related to inquiry volume, conversion rates, channels, lead costs, program distribution and degree-level distribution.

Fill out the form below to download the report. 

About the Author

Digital Media Solutions

Digital Media Solutions® (DMS) is the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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