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According to the Sparkroom Q2 2017 Higher Education Inquiry Generation Review, overall inquiry volume remained neck and neck between online and campus-based programs. In Q2 2017, a little more than half of all conversions were for online programs with 55.5%.
The Sparkroom Q2 2017 Higher Education Inquiry Generation Review addresses overall trends in the inquiry and student acquisition activities of higher education institutions for the period of April-June 2017, with conversion rates focused on the January-March 2017 period. The report details trends related to inquiry volume, conversion rates, channels, lead costs, program distribution and degree-level distribution.
Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.
About the Author
Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.
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