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Q2 2017 Higher Education Inquiry Generation Review

September 26, 2017 Digital Media Solutions

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

According to the Sparkroom Q2 2017 Higher Education Inquiry Generation Review, overall inquiry volume remained neck and neck between online and campus-based programs. In Q2 2017, a little more than half of all conversions were for online programs with 55.5%.

The Sparkroom Q2 2017 Higher Education Inquiry Generation Review addresses overall trends in the inquiry and student acquisition activities of higher education institutions for the period of April-June 2017, with conversion rates focused on the January-March 2017 period. The report details trends related to inquiry volume, conversion rates, channels, lead costs, program distribution and degree-level distribution.

Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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About the Author

Digital Media Solutions

Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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