Q3 2017 Higher Education Inquiry Generation Review

According to the Q3 2017 Higher Education Inquiry Generation Review, published by Digital Media Solutions LLC, overall inquiry volume maintained strong upward momentum, indicating a long-term trend from 2015 to Q3 2017. Inquiry volume between online and campus-based programs widened to its largest point in the period of 2015 to 2017. In Q3 2017, third-party leads delivered a majority of inquiry volume in both online and ground formats. 

The Q3 2017 Higher Education Inquiry Generation Review, published by Digital Media Solutions (DMS), covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2015-September 2017, with an emphasis on July-September 2017. The report details trends related to inquiry volume, conversion rates, channels, lead costs, program distribution and degree-level distribution.

The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom performance marketing technology. Sparkroom is owned by Digital Media Solutions, LLC. and is used by the DMS Digital Agency and licensed by a long list of higher education marketers. This report was previously published under the name Sparkroom.

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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