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The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency

In the highly competitive world of higher education enrollment marketing, improving efficiency is often the best strategy to meet campaign objectives. Lead scoring is a scientific approach that helps schools maximize their efforts by focusing on leads with the greatest propensity to succeed.

The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency demonstrates how schools with metrics-based objectives, such as lowering the cost per start (CPS) of an enrollment campaign, can benefit from a lead scoring solution.

Fill out the form below to download the whitepaper. 

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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