Vehicle & Mileage Trends Among U.S. Consumers

This snapshot report by Digital Media Solutions, LLC covers auto ownership information provided by consumers searching for auto warranty trends for the period of January 2017-January 2018. According to Statista data, there were 268.8 million registered vehicles in the U.S. in 2016. The sample size for this report accounted for more than 10% of registered vehicles. This data can be downloaded at insights.digitalmediasolutions.com.

Midwest

The average mileage on a car in the Midwest was 35% higher than the average mileage across the country. But there was a big divide within the Midwest as mileage on cars in the East North Central region averaged 64% higher than mileage in the West North Central region.

South

Average mileage in the South was 5% lower than the U.S. average last year. However, the East South Central states of Alabama, Kentucky, Mississippi and Tennessee bucked the region’s trend as their average mileage was 30% higher than the country’s average.

West

In the western region of the U.S., the average automobile mileage was 8% lower than the country. Mileage for the Mountain and Pacific regions were comparable, varying by just a few percent.

Northeast

Average car mileage was lowest in the Northeast in 2017. The Mid-Atlantic states of New Jersey, New York and Pennsylvania had the lowest average ― 17% below the nation. Mileage in New England was just 10% lower than the average across the U.S.

U.S. Average Mileage

Jan 2017 vs. Jan 2018 vs. 2017 Total

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Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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