Seasonal Advertising News

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Seasonal advertising news, tips and other important information to help you maximize your advertising efforts

  • Summer Vacation Trends Project Growth For RVs, Camping & Staycations

    Summer Vacation Trends Project Growth For RVs, Camping & Staycations

    In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.

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  • 2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.

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  • Younger Consumers Inspire Greeting Card Industry Revival

    Younger Consumers Inspire Greeting Card Industry Revival

    Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.

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  • Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.

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  • Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.

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  • Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

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  • St. Patrick’s Day Advertising: Restaurants & CPG Brands Go Green

    St. Patrick’s Day Advertising: Restaurants & CPG Brands Go Green

    This St. Patrick’s Day, restaurants and CPG brands rely on increasingly popular consumer behaviors to promote new activations and product launches.

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  • 2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.

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  • 4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.

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  • McDonald’s Celebrates Lunar New Year With Digital Experiences

    McDonald’s Celebrates Lunar New Year With Digital Experiences

    This year, McDonald’s celebrated the Lunar New Year with digital activations.

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  • Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

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  • 4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.

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  • How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.

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  • 5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.

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  • Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

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  • Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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