Seasonal marketing news and seasonal advertising news, tips and other important information to help you maximize your advertising efforts
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Read Article2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
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Read ArticleClassic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
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Read ArticleHoliday Toy Catalogs Evolve For The Digital Age
Holiday toy catalogs still play an important role for retailers.
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Read ArticleStar Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season
The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.
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Read ArticleAmid Political Advertising Shifts, First Party Data Reaches Audiences
Social media platforms and tech companies amend political ad policies to combat veracity issues.
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Read Article5 Mouthwatering Thanksgiving Focused Marketing Campaigns
Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.
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Read ArticleBillie Wants Women To Take Part In Movember
Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.
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Read ArticleBrands Turn To Digital Activations To Bring The Holiday Magic
Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.
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Read ArticleHolidays And Pets Are A Purrfect Partnership
Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.
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Read ArticleYouTube Shopping Ads: Just The Facts
YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.
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Read Article5 Jolly & Memorable Holiday Car Campaigns
Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.
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Read ArticleThanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
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Read ArticleRussell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
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Read ArticleThe 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect
The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.
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Read ArticleHow Technology Is Impacting The Way Fans Watch MLB’s World Series Games
The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.
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Read ArticleState Farm X Weather Channel: An Integrated Branding Partnership
State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.
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Read ArticleThis Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape
The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.
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Read ArticleThe Rise Of Cross-Platform Advertising For The 2020 Olympics
Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.
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Read ArticleKicking Off The NFL’s 100th Season With New And Old Partnerships
Various brands have partnered up with the NFL in celebration of its 100th season.
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Read Article7 Frightfully Amazing Halloween Marketing Campaigns
Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.
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