DMS Insights: Seasonal Marketing News

Digital Marketing Innovation Inspiration

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Seasonal marketing news and seasonal advertising news, tips and other important information to help you maximize your advertising efforts

  • 2020 Sees Emergence Of New Trends In Higher Education Demand As A Result Of COVID-19

    2020 Sees Emergence Of New Trends In Higher Education Demand As A Result Of COVID-19

    The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

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  • DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

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  • The Future Of Printed Catalogs In A Digital Retail World

    The Future Of Printed Catalogs In A Digital Retail World

    Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

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  • Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

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  • 2020 Holiday Season Predictions For Digital Marketers

    2020 Holiday Season Predictions For Digital Marketers

    This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • 3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.

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  • Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    This holiday season brands will need to adapt to increased online shopping and shipping demands.

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  • Wedding Industry Brands Commit To Innovating, With Eyes On The Future

    Wedding Industry Brands Commit To Innovating, With Eyes On The Future

    From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.

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  • Michelle Obama And Social Media Platforms Take On Voter Registration

    Michelle Obama And Social Media Platforms Take On Voter Registration

    Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

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  • As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

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  • Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

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  • Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.

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  • Halloween Candy In July, Because It’s 2020

    Halloween Candy In July, Because It’s 2020

    Candy brands introduce new options this year, way ahead of schedule, in the hopes of spurring sales with Halloween plans still unknown.

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  • Mobile-First Marketing Strategies Remain A Priority For Brands

    Mobile-First Marketing Strategies Remain A Priority For Brands

    Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

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  • CVB Marketing Accentuates Positives For Travelers

    CVB Marketing Accentuates Positives For Travelers

    The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

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  • Brands Pivot Their Back-To-School Marketing Efforts

    Brands Pivot Their Back-To-School Marketing Efforts

    School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

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  • Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns.

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  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

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  • Mayo Wars: Mayo Brands Evolve To Stand Out

    Mayo Wars: Mayo Brands Evolve To Stand Out

    To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

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