Seasonal Marketing News

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Seasonal marketing news and seasonal advertising news, tips and other important information to help you maximize your advertising efforts

  • Women’s Soccer: It’s Time For More Big Brands To Take Notice

    Women’s Soccer: It’s Time For More Big Brands To Take Notice

    With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families

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  • Data-Based Ecommerce Solutions Take Over The Wedding Market

    Data-Based Ecommerce Solutions Take Over The Wedding Market

    Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.

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  • Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day weekend kicks off the summer season and summer sales. Take a look at last year’s data to prepare for the 2019 holiday weekend.

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  • Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.

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  • Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

    Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

    Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.

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  • Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

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  • Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

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  • Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent

    Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent

    During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.

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  • Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.

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  • Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential

    Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential

    Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.

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  • Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.

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  • Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic

    Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic

    Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.

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  • Women’s History Month: Best Financial Campaigns That Empower Women

    Women’s History Month: Best Financial Campaigns That Empower Women

    To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.

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  • Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.

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  • Luck Of The Irish: Best St. Patrick’s Day Campaigns

    Luck Of The Irish: Best St. Patrick’s Day Campaigns

    Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.

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  • The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.

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  • The Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers

    The Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers

    African Americans are growing in prominence and spending power, while creating new platforms and businesses, providing opportunities for marketers to engage this influential demographic.

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  • Black History Month Campaigns: Overcoming Adversity And Showcasing Strength

    Black History Month Campaigns: Overcoming Adversity And Showcasing Strength

    Throughout this month (and the rest of the year), we celebrate black greatness and incredible marketing campaigns that showcase black talent.

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  • Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent

    Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent

    A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.

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  • Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead

    Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead

    Marketing teams, directors and casted actors spread the word through social media, TV interviews and other innovative methods, all used to reach their target audiences.

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