As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.

Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.

Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.

This holiday season, strategic partnerships are helping brands gain consumers, increasing engagement and ecommerce sales across a wider audience.

CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.