DMS Insights: Seasonal Advertising News

Digital Advertising Innovation Inspiration

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Seasonal advertising news, tips and other important information to help you maximize your advertising efforts

  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • Advertisers Reveal Plans For 55th Annual Super Bowl

    Advertisers Reveal Plans For 55th Annual Super Bowl

    Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

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  • Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

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  • Consumers Start Holiday Product Searches On Google And Amazon

    Consumers Start Holiday Product Searches On Google And Amazon

    In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

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  • The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

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  • 4 Advertising & Marketing Lessons Inspired By The Grinch

    4 Advertising & Marketing Lessons Inspired By The Grinch

    To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

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  • Weight Loss Brands Leverage Digital Solutions For Holistic Experiences

    Weight Loss Brands Leverage Digital Solutions For Holistic Experiences

    As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.

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  • What Is Walmart Cookshop?

    What Is Walmart Cookshop?

    Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.

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  • Do Shipping Costs Matter To Shoppers This Year?

    Do Shipping Costs Matter To Shoppers This Year?

    Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

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  • Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.

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  • This Giving Tuesday, Nonprofits Turn To Online Donations

    This Giving Tuesday, Nonprofits Turn To Online Donations

    Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

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  • Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.

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  • Ecommerce Reach Broadened With Strategic Partnerships & Collaborations

    Ecommerce Reach Broadened With Strategic Partnerships & Collaborations

    This holiday season, strategic partnerships are helping brands gain consumers, increasing engagement and ecommerce sales across a wider audience.

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  • Don't Worry About Your Thanksgiving Dinner: It's Insured

    Don't Worry About Your Thanksgiving Dinner: It's Insured

    CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

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  • What Will Cyber Monday Be Like In 2020?

    What Will Cyber Monday Be Like In 2020?

    Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

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  • DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

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