Seasonal marketing news and seasonal advertising news, tips and other important information to help you maximize your advertising efforts
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Read ArticleRussell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
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Read ArticleThe 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect
The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.
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Read ArticleHow Technology Is Impacting The Way Fans Watch MLB’s World Series Games
The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.
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Read ArticleState Farm X Weather Channel: An Integrated Branding Partnership
State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.
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Read ArticleThis Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape
The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.
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Read ArticleThe Rise Of Cross-Platform Advertising For The 2020 Olympics
Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.
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Read ArticleKicking Off The NFL’s 100th Season With New And Old Partnerships
Various brands have partnered up with the NFL in celebration of its 100th season.
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Read Article7 Frightfully Amazing Halloween Marketing Campaigns
Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.
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Read ArticleTennis Favorites Court Massive Endorsements
Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.
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Read ArticleA Look At The Best Back-To-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
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Read ArticleOlive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass
Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.
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Read ArticleProactive Email List Building Drives Record Political Fundraising
Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
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Read ArticleLuxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers
Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.
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Read ArticleWoodstock Turns 50! 3 Lessons Marketers Can Take From That Moment In Music History
The 50th anniversary of Woodstock offers an ideal time to appreciate the lessons learned during those three days of rain and rock ‘n’ roll and how marketers can apply those lessons today.
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Read Article5 Fun CPG Campaigns That Celebrate Summer
Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
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Read ArticleBeyond Booksellers: The Expansion Of Unique Summer Reading Activations
Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.
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Read ArticleJeep, Fox, The New York Times Among Brands Considered Most Patriotic
A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.
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Read ArticleWomen’s Soccer: It’s Time For More Big Brands To Take Notice
With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families
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Read ArticleData-Based Ecommerce Solutions Take Over The Wedding Market
Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.
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Read ArticleMemorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019
Memorial Day weekend kicks off the summer season and summer sales. Take a look at last year’s data to prepare for the 2019 holiday weekend.
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