Seasonal Marketing News

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Seasonal marketing news and seasonal advertising news, tips and other important information to help you maximize your advertising efforts

  • Russell Stover Reinvents Itself With First Campaign In Two Decades

    Russell Stover Reinvents Itself With First Campaign In Two Decades

    After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.

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  • The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.

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  • How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.

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  • State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.

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  • This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

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  • The Rise Of Cross-Platform Advertising For The 2020 Olympics

    The Rise Of Cross-Platform Advertising For The 2020 Olympics

    Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

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  • Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Various brands have partnered up with the NFL in celebration of its 100th season.

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  • 7 Frightfully Amazing Halloween Marketing Campaigns

    7 Frightfully Amazing Halloween Marketing Campaigns

    Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.

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  • Tennis Favorites Court Massive Endorsements

    Tennis Favorites Court Massive Endorsements

    Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.

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  • A Look At The Best Back-To-School Campaigns Of 2019

    A Look At The Best Back-To-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

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  • Proactive Email List Building Drives Record Political Fundraising

    Proactive Email List Building Drives Record Political Fundraising

    Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.

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  • Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.

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  • Woodstock Turns 50! 3 Lessons Marketers Can Take From That Moment In Music History

    Woodstock Turns 50! 3 Lessons Marketers Can Take From That Moment In Music History

    The 50th anniversary of Woodstock offers an ideal time to appreciate the lessons learned during those three days of rain and rock ‘n’ roll and how marketers can apply those lessons today.

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  • 5 Fun CPG Campaigns That Celebrate Summer

    5 Fun CPG Campaigns That Celebrate Summer

    Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.

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  • Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.

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  • Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.

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  • Women’s Soccer: It’s Time For More Big Brands To Take Notice

    Women’s Soccer: It’s Time For More Big Brands To Take Notice

    With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families

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  • Data-Based Ecommerce Solutions Take Over The Wedding Market

    Data-Based Ecommerce Solutions Take Over The Wedding Market

    Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.

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  • Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day weekend kicks off the summer season and summer sales. Take a look at last year’s data to prepare for the 2019 holiday weekend.

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