Seasonal marketing news and seasonal advertising news, tips and other important information to help you maximize your advertising efforts
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Read ArticleSuper Bowl Advertising Ramps Up As Brands Reveal Plans
With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.
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Read Article5 Disruptor Brands That Offered Innovation And Change In 2019
In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.
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Read ArticleFootball Fans Are Engaged And Excited For College Bowl Season
College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.
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Read ArticleStart 2020 With Digital Marketing Inspiration
While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.
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Read ArticleHoliday Returns Are A Chance To Nurture Consumer Relationships
As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.
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Read Article2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
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Read ArticleClassic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
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Read ArticleHoliday Toy Catalogs Evolve For The Digital Age
Holiday toy catalogs still play an important role for retailers.
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Read ArticleStar Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season
The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.
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Read ArticleAmid Political Advertising Shifts, First Party Data Reaches Audiences
Social media platforms and tech companies amend political ad policies to combat veracity issues.
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Read Article5 Mouthwatering Thanksgiving Focused Marketing Campaigns
Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.
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Read ArticleBillie Wants Women To Take Part In Movember
Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.
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Read ArticleBrands Turn To Digital Activations To Bring The Holiday Magic
Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.
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Read ArticleHolidays And Pets Are A Purrfect Partnership
Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.
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Read ArticleYouTube Shopping Ads: Just The Facts
YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.
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Read Article5 Jolly & Memorable Holiday Car Campaigns
Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.
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Read ArticleThanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
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Read ArticleRussell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
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Read ArticleThe 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect
The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.
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Read ArticleHow Technology Is Impacting The Way Fans Watch MLB’s World Series Games
The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.
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