Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.

To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.

This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.

The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.

This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.

Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.

Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.

As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.