Seasonal Marketing News

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Seasonal marketing news and seasonal advertising news, tips and other important information to help you maximize your advertising efforts

  • We’ve Come To This: NBA HORSE

    We’ve Come To This: NBA HORSE

    With all professional sports on hold indefinitely, the NBA is putting on a HORSE competition with stars of basketball shooting from home.

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  • Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

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  • 3 Slam Dunk March Madness Campaigns

    3 Slam Dunk March Madness Campaigns

    The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

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  • 4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

    4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

    To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.

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  • Famous Women And Brands Team Up For Fun Marketing Campaigns

    Famous Women And Brands Team Up For Fun Marketing Campaigns

    To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

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  • 5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.

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  • Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.

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  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

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  • Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.

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  • Brands Debut New Advertising Spots During Oscars Broadcast

    Brands Debut New Advertising Spots During Oscars Broadcast

    This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

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  • Virtual Try-On Options For Jewelry This Valentine’s Day

    Virtual Try-On Options For Jewelry This Valentine’s Day

    Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.

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  • Super Bowl LIV Commercials Include Big Names And Big Laughs

    Super Bowl LIV Commercials Include Big Names And Big Laughs

    Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.

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  • Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

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  • Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

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  • 3 Memorable Lunar New Year Marketing Campaigns Of 2020

    3 Memorable Lunar New Year Marketing Campaigns Of 2020

    Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

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  • Super Bowl Advertising Ramps Up As Brands Reveal Plans

    Super Bowl Advertising Ramps Up As Brands Reveal Plans

    With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

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  • 5 Disruptor Brands That Offered Innovation And Change In 2019

    5 Disruptor Brands That Offered Innovation And Change In 2019

    In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

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  • Football Fans Are Engaged And Excited For College Bowl Season

    Football Fans Are Engaged And Excited For College Bowl Season

    College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

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  • Start 2020 With Digital Marketing Inspiration

    Start 2020 With Digital Marketing Inspiration

    While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.

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  • Holiday Returns Are A Chance To Nurture Consumer Relationships

    Holiday Returns Are A Chance To Nurture Consumer Relationships

    As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.

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