Can Olympic Advertising Scale Customer Acquisition?
Many brands release inspiring commercials during the Olympics, connecting with consumers and driving engagement across channels. But do these campaigns boost sales?
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Seasonal advertising news, tips and other important information to help you maximize your advertising efforts
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Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement
As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
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Frozen Boozy Beverage Brands Are Marketing To Consumers Across Channels
Popular alcohol brands are deploying breezy, summer-focused multichannel campaigns to promote their new alcoholic, frozen treats.
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Wedding Fashion Moves Online As Brands Launch More Custom, Inclusive And Inexpensive Options
As weddings and brides evolve, so does the buying process for bridal fashions, with retailers adding ecommerce options and more DTC bridal brands launching.
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Social Responsibility Takes Center Stage In Latest Alcohol Marketing Campaigns
Heineken, Hennessy and Anheuser-Busch have launched CSR initiatives to connect with audiences with summer fun on their minds.
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3 Brands Gear Up For Anticipated Record Breaking Father’s Day Sales
Father’s Day 2021 is expected to break sales records, inspiring brands and retailers to launch festive digital initiatives and campaigns.
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New Consumer Trends Will Influence Back-To-School Shopping This Year
As kids around the country are likely to be back in school in person and full time in the fall, brands and consumers get ready.
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Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects
Brands can capitalize on the start of summer by deploying push notifications encouraging activities related to the change in season, such as making seasonal purchases or completing home improvements.
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6 Brands Launch Inclusion & Diversity Initiatives Ahead Of 2021 Pride Month
Major brands are supporting the LGBTQ community through digital campaigns, strategic partnerships and charitable initiatives.
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Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands
As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.
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AAPI-Owned Brands Leverage Customer-First Approaches To Advertising
AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.
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Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays
Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
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4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo
As consumers seek fun, convenient and timely product offerings for Cinco de Mayo, alcohol brands are relying on innovative digital initiatives to stand out from the crowd and connect with audiences.
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3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions
This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.
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Summer Vacation Trends Project Growth For RVs, Camping & Staycations
In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.
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2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers
With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.
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Younger Consumers Inspire Greeting Card Industry Revival
Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.
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Hard Seltzer Brands Get Creative With Digital Product Launch Promotions
Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.
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Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships
Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.
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Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences
Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.
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