DMS Insights: Seasonal Marketing News

Digital Marketing Innovation Inspiration

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Seasonal marketing news and seasonal advertising news, tips and other important information to help you maximize your advertising efforts

  • Mobile-First Marketing Strategies Remain A Priority For Brands

    Mobile-First Marketing Strategies Remain A Priority For Brands

    Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

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  • CVB Marketing Accentuates Positives For Travelers

    CVB Marketing Accentuates Positives For Travelers

    The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

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  • Brands Pivot Their Back-To-School Marketing Efforts

    Brands Pivot Their Back-To-School Marketing Efforts

    School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

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  • Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns

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  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

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  • Mayo Wars: Mayo Brands Evolve To Stand Out

    Mayo Wars: Mayo Brands Evolve To Stand Out

    To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

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  • Ice Cream Marketing Goes Vintage For Summer

    Ice Cream Marketing Goes Vintage For Summer

    Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

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  • 5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

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  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

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  • Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

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  • Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

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  • Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

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  • Garden Marketing Blooms Across The Country While People Stay Close To Home

    Garden Marketing Blooms Across The Country While People Stay Close To Home

    As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

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  • Golf Marketing Tees Up For Success & Draws In New Audiences During Social Distancing

    Golf Marketing Tees Up For Success & Draws In New Audiences During Social Distancing

    Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.

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  • Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

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  • Pest Control Campaigns Must Reach Consumers When Most Needed

    Pest Control Campaigns Must Reach Consumers When Most Needed

    As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

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  • From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

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  • Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

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  • Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

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  • Colleges Considering Multiple Scenarios For Fall 2020 Semester

    Colleges Considering Multiple Scenarios For Fall 2020 Semester

    As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

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