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Breast Cancer Awareness Month: The Pink Promotion of Health

October 19, 2018 Digital Media Solutions

October is known for jack-o-lanterns, Pumpkin Spice Lattes and cool weather. But it’s also known for pink and spreading breast cancer awareness.

From bright hues to pastels, the color pink has been adopted by the National Breast Cancer Foundation and many related organizations to provide help and inspire hope to those affected by breast cancer through early detection, education and support services. The interest in pink has gradually increased since 2004, according to Google Search Trends, so hijacking the tone was an easy mastery for awareness advocates.

In honor of this year’s National Breast Cancer Awareness month, let’s look into a few proud and unwavering breast cancer awareness campaigns.

Estée Lauder: #TimeToEndBreastCancer

This year marks Estée Lauder’s 26th consecutive campaign dedicated to raising breast cancer awareness. The 2018 campaign, #TimeToEndBreastCancer, is focused on the following statistic: every 19 seconds, a woman is diagnosed with breast cancer.

Estée Lauder campaigns time to end breast cancer women breast cancer awareness month

“Dedicated to a cancer-free world,” Estée Lauder’s awareness campaign includes their iconic pink ribbon pin, night repair cream, lip sticks, contour palettes and other beauty products. A percentage of all sales of products from this line made between September of 2018 and June of 2019 will go toward breast cancer research.
Since 1992, Estée Lauder campaigns have raised more than $76 million for breast cancer research, education and medical services, funded 250 medical research grants and distributed 160 million pink ribbons worldwide.
Stella McCartney: #BreastCancerAwareness

Stella McCartney’s annual #BreastCancerAwareness campaign launched this year on September 24th, the birthday of Stella’s mother, who passed away from breast cancer.

Enlisting the help of celebrities Alicia Keys and Sofia Vergara, Stella McCartney has promoted the brand’s campaign, their newest lingerie set and fast facts about breast cancer via social media to raise awareness and funds for research.

Stella McCartney will be donating a percentage of all proceeds to leaders in the cancer research industry, such as Linda McCartney Center in Liverpool, Hello Beautiful Foundation in London and Memorial Sloan Kettering in New York

The “Rose Romancing” lingerie set is meant to remind consumers to stay healthy, get checked and, of course, love themselves. Stella McCartney will be donating a percentage of all proceeds to leaders in the cancer research industry, such as Linda McCartney Center in Liverpool, Hello Beautiful Foundation in London and Memorial Sloan Kettering in New York.

Berlei + I Touch Myself Project

Founded in 2014, after Australian diva Chrissy Amphlett’s passing due to a long battle with breast cancer, the I Touch Myself Project and their partner Berlei, an intimates brand, recruited Serena Williams to help spread their message.

In part of promoting breast cancer awareness, Berlei produced limited-edition Chrissy Bras for everyday wear and after-surgery wear. The snakeskin print bra includes an “I Touch Myself” message on the inside to remind consumers to regularly check their bodies.

Berlei will donate 100% of profits from the Chrissy Bra to the Breast Cancer Network Australia (BCNA).

Whether through pink ribbons or post-surgery bras, brands around the globe are stepping up to take part in promoting breast cancer awareness and supporting research to find a cure.

Looking to reach your audience for your philanthropic marketing objectives?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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