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The U.S. back-to-school (BTS) season is projected to rake in $857.2 billion in retail sales plus $74.3 bill...
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Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.
Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.
This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.
As consumers begin venturing into physical stores, new shopping patterns have emerged.
The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.
This holiday season brands will need to adapt to increased online shopping and shipping demands.
From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.
Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.
Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.
As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.
The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.
Candy brands introduce new options this year, way ahead of schedule, in the hopes of spurring sales with Halloween plans still unknown.
Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.
The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.
School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.
The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns.
As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.
To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.
Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.
With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.