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There’s Still Time to Get on the Bus for the 2017 Back-to-School Season
The U.S. back-to-school (BTS) season is projected to rake in $857.2 billion in retail sales plus $74.3 bill...
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Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day
When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.
Four Reasons To Love Quality Content Marketing
In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.
Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance
As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.
Serena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII
Serena Williams, beverage giants, and the NFL generated the most chatter in the commercial wars of this year’s Super Bowl.
Super Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It
Not every brand can cough up $5 million for a 30-second spot that airs during the Super Bowl. See how these marketing campaigns leveraged the Super Bowl’s popularity without buying expensive TV spots.
Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing
Macy’s, a sponsor of Go Red For Women, leverages their reach and following to promote women’s heart health through a variety of channels.
From Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold
Super Bowl LIII is shaping up to be another great year of fun and funny commercials featuring celebrities from the TV and sports world.
The Super Bowl Experience: How Game Day’s Marketing Stretches Past Stadiums And Big Screens
With Super Bowl LIII just around the corner, brands have been working on their marketing campaigns for months. Experiential marketing with hands-on approaches are leading this year’s promotions.
6 Predictions for 2019: Digital Media Growth and Innovation
With a focus on media growth, efficiency, user experience and innovation, trends launched in 2018 are likely to endure into 2019. Here are six digital marketing predictions for the coming year.
The 10 Most Read DMS Insights Articles in 2018 Highlight Innovation & the Continued Rise of Digital Marketing
The 10 most read articles on DMS Insights illustrated the rising interest in marketing innovations and digital dominance.
Holiday Returns: 6 Tips to Leverage Returns & Exchanges for More Sales
Consumers return gifts they don’t want. Smart brands leverage the post-holiday return season to turn returns into more sales.
Marketing Innovation Superlatives: The Best Campaigns of 2018
2018 brought us some incredible marketing campaigns. Here are the top 10, selected by Digital Media Solutions for their innovation.
JetBlue Wraps Up Holiday Spirit (and Consumers)
To help consumers have the best holiday season possible, JetBlue is wrapping them up and shipping them home.
Uber and Lyft: Two Sides to Emotional Marketing
Uber and Lyft each recently released creative marketing campaigns that play off consumer emotion. As one encourages positivity, the other leverages irritation.
National Ugly Christmas Sweater Day: Social Media Allows the Rise of Smaller eCommerce Shops
Happy National Ugly Christmas Sweater Day! eCommerce is on the rise, thanks to social media, which is great news for smaller shops looking to sell some ugly holiday sweaters.
12 Days of Christmas: The Best 12 Holiday Commercials
Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.
Christmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf
Thanks to the creativity of marketers around the U.S. Americans have today's most popular versions of Elf On The Shelf, Rudolph the Red-Nosed Reindeer and Santa Claus.
Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal
Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?
#GivingTuesday: The Marketing of Philanthropy’s Biggest Day
Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.
Black Friday: What to Expect from 2018