Using Facebook To Engage & Convert Audiences During The Holidays
It’s officially fall and Facebook knows businesses are focused on holiday marketing. Eager to increase their advertising revenue by helping brands promote their latest products and services, Facebook unveiled a few key creative updates to their advertising products.
Facebook Ad Overlays
First introduced last year, ad overlays saw strong adoption by advertisers. Now Facebook is expanding the feature so advertisers can build their own overlays for more compelling images. Plus, overlays can be used year-round for next-level marketing at all times.
Facebook Video Creation Kit Templates
Facebook is also providing marketers with holiday templates in the recently launched video creation kit. This feature allows advertisers to craft mobile-friendly ads with basic footage.
Facebook will be rolling out holiday-themed stickers and templates to assist brands in expertly marketing their products and services for the holiday season.
Facebook Collection Ads
In 2017, Facebook released collection ads (a small catalog of ads users can swipe through to view multiple products without leaving the initial screen) to “visually inspire mobile shoppers.” This holiday season, there are two significant updates to the connection ad toolkit.
Advertisers will soon be able to send prospective shoppers from the collection ad screen to the storefront template. Advertisers can organize products into groupings labelled “Suggested for You” or “Most Viewed,” which may inspire more interaction.
Facebook will also automatically generate videos that include relevant products from an advertiser’s catalog, as long as the advertiser is using the instant storefront template.
Facebook is creating more intuitive ad options to spike engagement throughout the holiday season. With ad overlays encouraging more than 450 million views of Black Friday and other Thanksgiving sales videos last year, it may be safe to assume advertisers will see strong results with these Facebook ad updates.