Facebook Ads Update: A New Way to Market and Sell During the Holidays

Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.

This holiday season, strategic partnerships are helping brands gain consumers, increasing engagement and ecommerce sales across a wider audience.

CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

Due to increased time spent at home and evolving consumer interests, gadgets - both traditional and relevant to today’s climate - are in high demand.

The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.

China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.

Thanksgiving traditions may be different this year, but digital solutions are allowing people to shop, celebrate and enjoy the holiday in new ways.

Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

Consumer interest in health and wellness products continues to benefit dietary supplement brands, with studies showing that more people are investing in their physical and mental wellbeing.

The consumer shift toward online offerings has continued to hasten, leading many industry professionals to predict a spike in ecommerce transactions during the holiday season.

The holiday shopping season is gearing up to be an online-heavy event, causing many traditional brick-and-mortar retailers to invest in their ecommerce offerings and overall presence.

Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.

Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.

Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.