Facebook Ads Update: A New Way to Market and Sell During the Holidays

September 18, 2018 Jonathan Katz

It’s officially fall and Facebook knows businesses are focused on holiday marketing. Eager to increase their advertising revenue by helping brands promote their latest products and services, Facebook unveiled a few key creative updates to their advertising products.

Facebook Ad Overlays

First introduced last year, ad overlays saw strong adoption by advertisers. Now Facebook is expanding the feature so advertisers can build their own overlays for more compelling images. Plus, overlays can be used year-round for next-level marketing at all times.

Facebook Ad Overlays

Facebook Video Creation Kit Templates

Facebook is also providing marketers with holiday templates in the recently launched video creation kit. This feature allows advertisers to craft mobile-friendly ads with basic footage.

Facebook will be rolling out holiday-themed stickers and templates to assist brands in expertly marketing their products and services for the holiday season.

Facebook Collection Ads

In 2017, Facebook released collection ads (a small catalog of ads users can swipe through to view multiple products without leaving the initial screen) to “visually inspire mobile shoppers.” This holiday season, there are two significant updates to the connection ad toolkit.

Advertisers will soon be able to send prospective shoppers from the collection ad screen to the storefront template. Advertisers can organize products into groupings labelled “Suggested for You” or “Most Viewed,” which may inspire more interaction.

Facebook will also automatically generate videos that include relevant products from an advertiser’s catalog, as long as the advertiser is using the instant storefront template.

Facebook is creating more intuitive ad options to spike engagement throughout the holiday season. With ad overlays encouraging more than 450 million views of Black Friday and other Thanksgiving sales videos last year, it may be safe to assume advertisers will see strong results with these Facebook ad updates.

Reimagining your marketing win?

Contact Digital Media Solutions today!

About the Author

Jonathan Katz is the Chief Media and Product Officer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018. An experienced serial entrepreneur in mobile and digital marketing, Jonathan’s expertise consists of an extremely proven track record in search, social and programmatic media. With his 20+ year career scaling start-ups and brands across health insurance, government services, automotive, careers, education, consumer finance and politics, Jonathan is now charting a new path via artificial intelligence marketing in performance media that will revolutionize the industry. Jonathan studied computer science at Florida State University and lives in Clearwater Beach, FL.
Visit Website More Content by Jonathan Katz

Pumpkin Spice Makes Room for Maple

Brands will continue to introduce new seasonal flavors, like maple, to build off the success of fall-favori...

Autumn in Marketing: The Top 5 Fall Campaigns

As the temperatures cool down, the marketing initiatives get cooler too. Check out some of the greatest fal...

Seasonal Marketing News

It’s your journey. Visualize your victory.

Facebook Ads Update: A New Way to Market and Sell During the Holidays

Facebook Ad Overlays

Facebook Video Creation Kit Templates

Facebook Collection Ads

Reimagining your marketing win?

About the Author

Previous Article

Next Article

Facebook Ads Update: A New Way to Market and Sell During the Holidays

Facebook Ad Overlays

Facebook Video Creation Kit Templates

Facebook Collection Ads

Reimagining your marketing win?

About the Author

Previous Article

Next Article

Other content in this Stream

Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.

A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.

Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.

With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.

Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.

To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.

Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.

Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.

Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.

African Americans are growing in prominence and spending power, while creating new platforms and businesses, providing opportunities for marketers to engage this influential demographic.

Throughout this month (and the rest of the year), we celebrate black greatness and incredible marketing campaigns that showcase black talent.

A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.

Marketing teams, directors and casted actors spread the word through social media, TV interviews and other innovative methods, all used to reach their target audiences.

When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.

In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.

As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.

Serena Williams, beverage giants, and the NFL generated the most chatter in the commercial wars of this year’s Super Bowl.

Not every brand can cough up $5 million for a 30-second spot that airs during the Super Bowl. See how these marketing campaigns leveraged the Super Bowl’s popularity without buying expensive TV spots.