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Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.
The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.
School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.
The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns.
As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.
To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.
Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.
With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.
As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.
The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.
As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.
Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.
As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.
Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.
Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.
As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.
In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.
As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.
Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.
As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.