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As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.
AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.
Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
As consumers seek fun, convenient and timely product offerings for Cinco de Mayo, alcohol brands are relying on innovative digital initiatives to stand out from the crowd and connect with audiences.
This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.
In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.
With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.
Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.
Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.
Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.
Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.
This St. Patrick’s Day, restaurants and CPG brands rely on increasingly popular consumer behaviors to promote new activations and product launches.
Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.
From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.
This year, McDonald’s celebrated the Lunar New Year with digital activations.
Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.
Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.
Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.
In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.
This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.