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Optimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday
85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.
Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent
During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.
Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More
A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential
Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.
Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders
With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.
Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic
Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.
Women’s History Month: Best Financial Campaigns That Empower Women
To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.
Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers
Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.
Luck Of The Irish: Best St. Patrick’s Day Campaigns
Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.
The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion
Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.
The Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers
African Americans are growing in prominence and spending power, while creating new platforms and businesses, providing opportunities for marketers to engage this influential demographic.
Black History Month Campaigns: Overcoming Adversity And Showcasing Strength
Throughout this month (and the rest of the year), we celebrate black greatness and incredible marketing campaigns that showcase black talent.
Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent
A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.
Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead
Marketing teams, directors and casted actors spread the word through social media, TV interviews and other innovative methods, all used to reach their target audiences.
Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day
When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.
Four Reasons To Love Quality Content Marketing
In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.
Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance
As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.
Serena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII
Serena Williams, beverage giants, and the NFL generated the most chatter in the commercial wars of this year’s Super Bowl.
Super Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It