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This year, McDonald’s celebrated the Lunar New Year with digital activations.
Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.
Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.
Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.
In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.
This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.
Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.
Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.
Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.
As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts
Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.
Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.
By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.
Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.
Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.
In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.
CPG brands are using customized products and merchandise to build brand loyalty this holiday season.
To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.
As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.
Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.