A More Tightly Defined Audience Helps Deliver Better Inquiries & A Higher Conversion Rate.
Generic Advertising Plan
Unfiltered advertising efforts with no analytics performed to define audience and no geo-targeting.
Off-The-Shelf Advertising Plan
A generic media plan with DMA (designated advertising area) targeting is created with the use of third-party, off the-shelf, data that broadly defines demographics (such as age, income and education), psychographics and geography.
DMS Managed Services Customized Advertising Plan
DMS creates customized, strategic media plans with tiered geo-strategies using brand data combined with customized, audience-specific third-party data and overlaid with DMS industry data that adds advertising intelligence, including best-performing channels, estimated cost of media and expected conversion rates.
Learn How DMS Can Boost Your Campaign Performance.
Contact your DMS account executive or email connect@theDMSgrp.com.