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Customized Media Plans

A More Tightly Defined Audience Helps Deliver Better Inquiries & A Higher Conversion Rate. 

Generic Advertising Plan

Unfiltered advertising efforts with no analytics  performed to define audience and no geo-targeting.

Off-The-Shelf Advertising Plan 

A generic media plan with DMA (designated advertising area) targeting is  created with the use of third-party, off the-shelf, data that broadly defines demographics (such as age, income and education), psychographics and geography.

DMS Managed Services Customized Advertising  Plan

DMS creates customized, strategic media plans with tiered geo-strategies  using brand data combined with customized, audience-specific third-party data  and overlaid with DMS industry data that adds advertising intelligence, including  best-performing channels, estimated cost of media and expected conversion rates.

Learn How DMS Can Boost Your Campaign Performance.

Contact your DMS account executive or email

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

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