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Customized Media Plans

A More Tightly Defined Audience Helps Deliver Better Inquiries & A Higher Conversion Rate. 

Generic Advertising Plan

Unfiltered advertising efforts with no analytics  performed to define audience and no geo-targeting.

Off-The-Shelf Advertising Plan 

A generic media plan with DMA (designated advertising area) targeting is  created with the use of third-party, off the-shelf, data that broadly defines demographics (such as age, income and education), psychographics and geography.

DMS Managed Services Customized Advertising  Plan

DMS creates customized, strategic media plans with tiered geo-strategies  using brand data combined with customized, audience-specific third-party data  and overlaid with DMS industry data that adds advertising intelligence, including  best-performing channels, estimated cost of media and expected conversion rates.

Learn How DMS Can Boost Your Campaign Performance.

Contact your DMS account executive or email connect@theDMSgrp.com

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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