DMS Consumer Pathways

Digital Media Solutions

Highly Scalable, Precisely Targeted Data, Subscriber And Customer Acquisition

DMS Consumer Pathways connects our advertiser clients with high-intent consumers interested in their products and services. We provide consumers with easier access to options, promotions and savings, helping advertisers maximize digital advertising results.

Reach Your Target Audience At Scale Within A Controlled Environment

Leveraging our proprietary AI-powered matching technology, DMS Consumer Pathways automates the consumer journey, making it simple to engage your exact target consumer profiles in real time within a brand-safe, controlled environment.

Define Your Ideal Audience: We present your offer to the right consumers based on your precise specifications. DMS Consumer Pathways leverages intent-based, demographic and geographic targeting criteria, and we can target lookalike audiences mirroring your existing customer base. Our sites attract consumers across all key demographics throughout the U.S., and custom qualifying questions ensure your ads are presented to consumers most likely to convert.

Operationalized Compliance Delivers Peace Of Mind: DMS Consumer Pathways leverages Digital Media Solutions^® (DMS) owned-and-operated properties, allowing us to maintain control of the entire user experience, ensuring your brand standards are upheld throughout the customer journey. Our industry-leading processes are supported by in-house legal and compliance teams.

Both branded and unbranded advertising opportunities are available. Branded ads use only advertiser-approved creative, while unbranded ads provide opportunities for advertisers to test DMS Consumer Pathways campaigns while building their CRM databases.

The DMS Toolset Creates A Flywheel Of Efficiency

DMS Consumer Pathways leverage the DMS toolset, enabling us to create an advertising ecosystem that is more efficient, more effective and includes less friction, while our performance-based pricing model de-risks media spend for advertisers.

First-Party Data Asset: Through the investment of billions of dollars in media spend since the inception of DMS, we grew and continue to enhance our first-party data asset of consented and known consumers.
DMS Proprietary Technology: Our proprietary, end-to-end advertising technology suite was developed in-house by DMS and is continually advanced to meet the targeting, tracking and optimization needs of our advertiser clients.
Expansive Digital Media Reach: At DMS, we tap into our data signals to target high-intent audiences where they spend their time and when they are ready to take action. Our expansive digital media reach, encompassing social media, search, display and programmatic, email, connected TV and Aimtells, touches the majority of U.S. adults.

DMS Consumer Pathways Acquisition Process

Step 1: Audience Identification

Leveraging the DMS first-party data asset, our data signals are combined with advertiser-provided custom questions to identify, target and match the right person with the right message at the right time to encourage action.

Step 2: Advertising Interaction

Once an ideal target consumer is identified for a particular offer, we serve either an advertiser-approved branded ad or an unbranded ad, depending on advertiser preference and specifications.

Step 3: Results

Prospect information can be collected and delivered to advertiser CRMs or consumers can be redirected to advertiser landing pages to complete the conversion actions.