Digital Advertising Innovation Inspiration


Email For Customer Acquisition

Connecting Audiences With Offers That Resonate.

Digital Media SolutionsTM (DMS), is an industry leader in helping clients acquire new customers with strategic one-to-one messaging campaigns.

Fully Owned & Operationalized, Proprietary Email System

We manage high-performance email advertising at scale to help brands connect with, engage and acquire customers.

Performance-Based Campaigns:   

  • CPM, CPC, CPL, CPA   
  • CPM campaigns guarantee send dates and volume   
  • 97.5% inbox rate   
  • Fully CAN-SPAM compliant 

Industry-Leading Intelligence Database

Applying first-party data intelligence, we choreograph one-to-one  messaging to hone in on individuals with proven interest.   

  • Intelligence database built from actions taken by millions of records   
  • Email list scrubbed after 7 days of inactivity   
  • Supports robust audience targeting

Connecting Brands With Consumers Most Likely  To Convert

DMS ensures campaigns are maximized by connecting  audiences with messages and offers most likely to resonate during  the moments they are received.   

  • All creative approved by clients before campaigns executed   
  • Demographic, geographic and behavioral targeting   
  • Multi-variable, real-time performance optimization

CPM Rates For Customer Acquisition Email Campaigns

All Rates Are Net To DMS    

  • Non-Targeted Blended Traffic: $2 CPM     
    • With specialized suppression applied: $2 CPM     
    • To tier targeted specifically to homeowners: $3 CPM     
  • Targeted Blended Traffic: $3 CPM     
    • Demographic, geographic and behavioral targeting available 

Personalize Your One-To-One Messaging Strategies With DMS.

Contact your DMS account executive or email

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

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