Digital Advertising Innovation Inspiration


Inbound Calls

Receive Inbound Calls From High-Intent Prospects.

Digital Media Solutions (DMS) helps brands connect with prospective customers the moment they’re ready to engage. Our custom inbound pay-per-call solutions include click-to-call and live agent transfer campaigns.

Custom Campaigns Built Based On Client Specifications

Inbound call campaigns are built to match client advertising objectives and parameters, including audience targeting profiles and geographic restrictions.

Pay-Per-Call Lead Generation Can Boost Conversion Rates By:   

  • Pre-qualifying consumers prior to the conversation with your sales team   
  • Sending inbound calls from high-intent prospects directly to your  sales agents   
  • Delivering contact rates of 100%   
  • Connecting your brand with consumers when they’re ready to  make purchases

Click-To-Call Lead Generation: Connect With Prospective Customers The Moment They’re Ready To Engage

Initiated by consumers, the quality of click-to-call leads is heightened by the timeliness of the consumer-to-brand connection.

  • Mobile Search: Because callers were actively searching and are often in the compare/buy mindset, mobile search pay-per-call campaigns typically generate high-quality inbound calls with high conversion rates.
  • Mobile Display: Ads with call prompts connect consumers with brands.
  • Email Advertising: With the inbound phone number on the email creative, inbound calls can be generated. Email advertising generating pay-per-call leads can be deployed at times scheduled to match call center hours.
  • SMS: TCPA-compliant text messages including phone numbers drive inbound calls. Text messages can include phone numbers to drive inbound calls. Artificial Intelligence (AI) can be used to create two-way conversations that nurture consumers until they are ready to engage.

Live Agent Transfers: Talk With Consumers Confirmed Ready For In-Depth Conversations

Live agent transfers, also called warm transfers or hot transfers, connect brands with consumers ready to purchase. With customized scripts, agents qualify leads to establish interest and match consumers to offers for which they are likely to convert. DMS agents also confirm consumers have time to continue the conversation before transfers are completed. Because of the time invested by the agent prior to the transfer, live agent transfers can result in high conversion rates. DMS live agent transfers are generated in our U.S.-based, in-house call center.

Drive More Inbound Calls And Higher Conversion Rates.

Contact your DMS account executive or email

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

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