Managed Services For Nonprofit Advertising

Digital Media Solutions

Target Consumers With The Greatest Propensity To Donate

Managed Performance Advertising Services From DMS.

Digital Media Solutions (DMS) is the fastest-growing independent digital performance advertising company. We help reputable nonprofit brands and worthy causes generate recurring funds by deploying diversified and data-driven donor acquisition solutions that deliver scalable, sustainable and measurable advertising results. Our precision performance advertising solutions connect the right consumers with the right offers at the right time to achieve the fundraising objectives of our clients. At DMS, we are continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results for our clients.

Now Nonprofit Brands Can Tap Into DMS Expertise To Scale Fundraising Campaigns

The DMS managed services team leverages performance advertising and media buying expertise across DMS to develop, execute and optimize integrated, cross-channel advertising campaigns on behalf of our clients. We create strategies that connect with tightly defined audiences to build brand awareness, boost engagement and drive conversions.

Vendor Management Scales Online Lead & Inbound Call Generation

Let DMS manage third-party media planning, execution and compliance monitoring on your behalf.

Extensive vendor relationships
Data-based approach
Complete transparency

Paid Media Places Your Brand Where Your Prospective Donors Are

DMS develops customized campaigns targeted to prospects most likely to donate.

Integrated advertising campaigns using paid search, social media advertising, display advertising, programmatic media buying, lead generation campaigns and more
Audiences defined using historical performance data
Audience amplification targets lookalikes across channels and devices
Build and maintain brand awareness while generating and nurturing donor prospects

Leverage Your Owned Properties To Augment Donor Awareness & Engagement

Increase your organic visibility and web traffic with customized strategies leveraging your owned properties.

Search engine optimization (onsite and offsite)
Content advertising, including content creation, curation, amplification and optimization
Organic link building
Social media optimization
Search for local chapters

Complete Campaign Visibility With Sparkroom

Sparkroom, our proprietary lead management system, is used by the DMS managed services team and is available for self-service use by digital marketers. The custom campaign management and end-to-end measurement tools within Sparkroom boost advertising efficiency and ROI. Sparkroom connects pre-lead to post-conversion data to provide transparency into the complete customer journey and allow for campaign optimization based on donor conversion rates and costs.