Sustaining Donor Campaigns – In Market Sell Sheet
Sustaining Donor Campaigns
Scale Your Donor Base & Fundraising Revenue.
Digital Media Solutions (DMS) sustaining donor campaigns support reputable nonprofit brands and worthy causes across the country. Designed to build consistent and sustainable fundraising revenue, our performance-based campaigns aid with donor acquisition and retention needs.
DMS Is Staffed With Recurring Revenue Advertising Experts
The DMS team has extensive knowledge of nonprofit advertising and recurring revenue strategies. As such, we understand sustaining donor campaigns must focus on more than just initial conversions. Retention and lifetime value matter just as much as the first donor contribution.
We Offer Services to Support Nonprofit Brands Focused on Scaling Fundraising Revenue.
- Donor and member programs
- Compelling offer creation
- Profitability previews
- Full-funnel advertising strategies
- Best practice reviews
- ROI reporting
We Deploy Media Strategies Designed for Today’s Donors
Media consumption habits have changed dramatically since the turn of the century, with digital media now the focus of consumer attention. To succeed in scaling your donor base, you need to target your donors where they are currently consuming media.
- Cross-Channel Campaigns: Our integrated campaigns include programmatic display, email advertising, social media advertising and advertising, paid search and SEO.
- Performance-Based Donor Acquisition Solutions: Campaigns can be structured with payments based on any action including per donation, per donor acquisition, per call and per digital lead.
- Results-Focused Strategies: Post-transaction messaging and donor re-engagement strategies are planned from campaign inception.
DMS Provides Reporting Customized To Support Donor Campaign Objectives
Our weekly customized key performance indicator (KPI) based campaign lifecycle reports are designed to be actionable and support the optimization of campaign metrics.
- Performance tracked by source, campaign and offer
- Reporting identifies best-performing audience segments and campaigns
- Campaign enhancements proactively recommended
DMS Has A Long Legacy Of Sustaining Donor Success
The DMS donor advertising team has worked with top nonprofits around the country to build and scale sustaining giving programs. We develop and maintain initiatives that exceed performance expectations. Our sustaining donor services include:
- Vertical market strategy audit and analysis
- Donor profiling
- Creation of compelling and engaging sustaining donor offers
- Financial modeling and break-even analysis
- Development of full-funnel media schedule
- Infrastructure scalability analysis
- Credit card donation and donor service best practice reviews
- Donor contact strategy development and execution
- Ongoing competitive market impact analysis
- ROI reporting and optimization recommendations
Grow Your Fundraising Revenue With Performance-Based Sustaining Giving Campaigns.
Contact your DMS account executive or email connect@theDMSgrp.com.