Digital Advertising Innovation Inspiration


Vendor Management

Generate More Effective & Efficient Leads.

Vendor management from Digital Media Solutions (DMS) enables your advertising and sales teams to utilize third-party lead providers and advertisers to find prospective customers based on your specific needs, leading to scalable, targeted, performance-based campaigns.

Streamlined Third-Party Campaign Management

No matter the number of vendors on your campaign, third-party lead generation campaigns are complicated and time intensive. Vendor management from DMS saves your team significant effort by managing third-party campaigns on your behalf.

Extensive Vertical-Agnostic  Vendor Relationships  & Lead Generation Experience

DMS has the power of dedicated, proactive account teams who manage third-party vendor relationships while partnering with you to outline goals, develop strategies and execute an effective media mix.   

  • Custom campaigns with strategies developed based on client goals   
  • Diverse and effective media mixes   
  • Long roster of vendor partners   
  • Sweeping lead generation experience leveraged to optimize lead buying budgets

Data-Based Approach Delivers Targeted & Scalable Results

After we conduct an audit of your efforts, we create customized campaigns based on your objectives.   

  • Data-Based: We use the sources and media types that deliver the highest quality results for brands similar to yours, with regular testing  to identify room for improvement.   
  • Continual Testing: Proven inquiry sources are regularly vetted and tested to identify room for improvement and keep the media mix fresh.   
  • Multi-Level Goal Setting: We track the performance of every benchmark and matured milestone to optimize campaigns using the most accurate data.   
  • Deep Analytic Reviews: From geo-targeting to data-based routing and rejecting, our analytics team maximizes your performance.   
  • One Invoice For All Inquiries: Invoices include full lead provider and pricing transparency.

Connect Pre-Lead To  Post-Conversion Data

Sparkroom, the DMS proprietary performance advertising technology, is utilized to manage all DMS vendor management campaigns. Sparkroom integrates data across disparate sources for cross-campaign analytics reviews. Using Sparkroom, we are able to connect pre-lead to postconversion data for third-party campaigns.   

  • All leads routed through Sparkroom to allow for accessible, real-time campaign data, automated scrubbing, de-duping and filtering   
  • Transparency into customer journey   
  • Campaigns optimized based on conversion rates and costs

Complete Campaign  Transparency

Campaign full transparency in every campaign element, from pricing to compliance to performance of individual lead providers.   

  • Customized performance evaluations   
  • Optimizations based on pacing and campaign performance

Tap Into DMS Expertise  To Scale Your Campaigns

The DMS managed services team leverages performance advertising and media buying expertise across DMS to develop, execute and optimize integrated, cross-channel advertising campaigns on behalf of our clients. We create strategies that connect with tightly defined audiences to build brand awareness, boost engagement and drive conversions.

Request A Free Vendor Management Campaign Audit.

Contact your DMS account executive or email

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

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