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Search engine and content marketing news, best practices, tips and other important information to help you maximize your SEO efforts and nurture your customer base

  • Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.

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  • LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • Anti-Trust Investigation Into The Big 4: Just the Facts

    Anti-Trust Investigation Into The Big 4: Just the Facts

    The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

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  • Search Behavior Can Be A Useful Predictor Of Consumer Intent

    Search Behavior Can Be A Useful Predictor Of Consumer Intent

    How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.

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  • Google Domain Diversity Change: Just The Facts

    Google Domain Diversity Change: Just The Facts

    Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.

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  • Google Mobile-First Search Indexing: Just The Facts

    Google Mobile-First Search Indexing: Just The Facts

    Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.

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  • Google Search Redesign: Just The Facts

    Google Search Redesign: Just The Facts

    Google is redesigning their mobile search results page to ease consumer search.

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  • Travel Search Trends: What Consumers Are Looking For

    Travel Search Trends: What Consumers Are Looking For

    As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

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  • Google Maps Ads: Just The Facts

    Google Maps Ads: Just The Facts

    Google Maps is potentially adding ads to its platform to monetize the service.

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  • Insurance Websites: Reach Consumers With Simple, Digestible Copy

    Insurance Websites: Reach Consumers With Simple, Digestible Copy

    70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.

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  • Google RankBrain Vs. Google Neural Matching: Just The Facts

    Google RankBrain Vs. Google Neural Matching: Just The Facts

    Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • Google Search Icons: Just The Facts

    Google Search Icons: Just The Facts

    Google is testing a new search results navigation menu, complete with icons and branded colors.

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  • Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

    Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

    Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.

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  • Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.

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  • Google March 2019 Core Update: Just The Facts

    Google March 2019 Core Update: Just The Facts

    Google’s latest core algorithm update was released on March 12, and the industry is tracking data to identify its impact.

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  • Google’s New Hotel Booking Site: Just The Facts

    Google’s New Hotel Booking Site: Just The Facts

    Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.

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