DMS Insights: SEO & Content Marketing News

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Search engine and content advertising news, best practices, tips and other important information to help you maximize your SEO efforts and nurture your customer base

  • CPG Brands Are Finding New Audiences With Ecommerce Sales

    CPG Brands Are Finding New Audiences With Ecommerce Sales

    Today’s consumer is looking online for CPG products typically bought in person, especially as ecommerce continues to grow.

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  • 3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.

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  • What Are Click Campaigns?

    What Are Click Campaigns?

    Click campaigns effectively drive traffic, allowing advertisers to retain control of their messaging and generate conversions.

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  • Kids And Families Are The Right Audience At The Right Time For Certain Brands

    Kids And Families Are The Right Audience At The Right Time For Certain Brands

    Many brands are reaching kids and families with advertising campaigns that offer solutions and compassion using content strategies and purpose driven marketing.

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  • Landing Page Optimization Drives Incremental Conversions

    Landing Page Optimization Drives Incremental Conversions

    Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

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  • Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search can help brands align their messaging with the issues that matter in the moment.

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  • 3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

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  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

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  • The Best Holiday Commercials For 2020

    The Best Holiday Commercials For 2020

    This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.

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  • Google News For Digital Marketers

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  • Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

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  • Bing News For Digital Marketers

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.

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  • Google Display & Video 360 (DV360) Enhancements: Just The Facts

    Google Display & Video 360 (DV360) Enhancements: Just The Facts

    More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

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  • Email Marketing Proves To Be Essential — Especially In 2020

    Email Marketing Proves To Be Essential — Especially In 2020

    A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.

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  • Microsoft Search Update: Bing Advertising Performance

    Microsoft Search Update: Bing Advertising Performance

    Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

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  • Walmart Omni-Shopping Experience: Just The Facts

    Walmart Omni-Shopping Experience: Just The Facts

    Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.

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  • Google Custom Audiences: Just The Facts

    Google Custom Audiences: Just The Facts

    Google has combined custom affinity and custom intent audiences into one streamlined solution called Google audiences, which is now available.

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  • Brands Optimize Digital Marketing Strategies To Meet New Grocery Shopping Preferences

    Brands Optimize Digital Marketing Strategies To Meet New Grocery Shopping Preferences

    Grocery shopping preferences evolved during COVID-19, and some new behaviors are likely to stick around, offering opportunities for digital marketers.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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  • Google News Licensing Program: Just The Facts

    Google News Licensing Program: Just The Facts

    The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

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