DMS Insights: SEO & Content Marketing News

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Search engine and content marketing news, best practices, tips and other important information to help you maximize your SEO efforts and nurture your customer base

  • The Future Of Printed Catalogs In A Digital Retail World

    The Future Of Printed Catalogs In A Digital Retail World

    Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

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  • How Big Brands Can Go Local With Digital Marketing Strategies

    How Big Brands Can Go Local With Digital Marketing Strategies

    Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

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  • Voice-Powered Digital Marketing Strategies Becoming Another Important  Part Of Multichannel Strategies

    Voice-Powered Digital Marketing Strategies Becoming Another Important Part Of Multichannel Strategies

    Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

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  • The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

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  • Google Search Terms Report Changes: Just The Facts

    Google Search Terms Report Changes: Just The Facts

    Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

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  • Pinterest Features Help Brands Reach Diverse Audiences

    Pinterest Features Help Brands Reach Diverse Audiences

    As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

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  • 3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

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  • Positive Marketing Messages From Higher Education Institutions Help Reassure Parents And Students During The Pandemic

    Positive Marketing Messages From Higher Education Institutions Help Reassure Parents And Students During The Pandemic

    During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

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  • Book Publishers Fight Off Retailer Woes With Strong Digital Push Across Channels

    Book Publishers Fight Off Retailer Woes With Strong Digital Push Across Channels

    Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.

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  • Google News For Digital Marketers

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  • Keebler And Other Heritage Brands Turn To Digital For Modern Marketing Campaigns

    Keebler And Other Heritage Brands Turn To Digital For Modern Marketing Campaigns

    During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.

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  • Bing News For Digital Marketers

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  • Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

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  • Facebook’s Paid Online Events: Just The Facts

    Facebook’s Paid Online Events: Just The Facts

    Facebook’s Paid Online Events channel offers an all-in-one marketing platform within Facebook for business owners, creators and educators to host paid events.

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  • As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

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  • Shopping For Life Insurance Plans During A Pandemic Could Mean A More Digital Experience

    Shopping For Life Insurance Plans During A Pandemic Could Mean A More Digital Experience

    The unforeseen circumstances of COVID-19 has led many consumers to rethink their life insurance needs.

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  • What Is ROVI?

    What Is ROVI?

    Return on Visual Investment (ROVI) is a new key metric to measure visual commerce campaigns.

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  • Google Expands Audio Advertising Options: Just The Facts

    Google Expands Audio Advertising Options: Just The Facts

    As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

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  • Many Brands Continue To Show Support For The Racial Justice Movement

    Many Brands Continue To Show Support For The Racial Justice Movement

    It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

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  • Google’s Mortgage Feature Box: Just The Facts

    Google’s Mortgage Feature Box: Just The Facts

    In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

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  • Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

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  • Colleges Encourage Enrollment With Innovative Recruitment Strategies

    Colleges Encourage Enrollment With Innovative Recruitment Strategies

    As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

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