SEO & Content Marketing News

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Search engine and content marketing news, best practices, tips and other important information to help you maximize your SEO efforts and nurture your customer base

  • Travel Search Trends: What Consumers Are Looking For

    Travel Search Trends: What Consumers Are Looking For

    As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

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  • Google Maps Ads: Just The Facts

    Google Maps Ads: Just The Facts

    Google Maps is potentially adding ads to its platform to monetize the service.

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  • Insurance Websites: Reach Consumers With Simple, Digestible Copy

    Insurance Websites: Reach Consumers With Simple, Digestible Copy

    70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.

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  • Google RankBrain Vs. Google Neural Matching: Just The Facts

    Google RankBrain Vs. Google Neural Matching: Just The Facts

    Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • Google Search Icons: Just The Facts

    Google Search Icons: Just The Facts

    Google is testing a new search results navigation menu, complete with icons and branded colors.

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  • Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

    Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

    Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.

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  • Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.

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  • Google March 2019 Core Update: Just The Facts

    Google March 2019 Core Update: Just The Facts

    Google’s latest core algorithm update was released on March 12, and the industry is tracking data to identify its impact.

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  • Google’s New Hotel Booking Site: Just The Facts

    Google’s New Hotel Booking Site: Just The Facts

    Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.

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  • The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.

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  • Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.

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  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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  • Four Reasons To Love Quality Content Marketing

    Four Reasons To Love Quality Content Marketing

    In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.

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  • Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.

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  • Taking a Look Back: SEO’s Development in 2018

    Taking a Look Back: SEO’s Development in 2018

    As the year comes to a close, we take a look back at the changes SEO has gone through this year.

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  • DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.

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  • KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.

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