SEO & Content Marketing News

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Search engine and content marketing news, best practices, tips and other important information to help you maximize your SEO efforts and nurture your customer base

  • Google’s New Hotel Booking Site: Just The Facts

    Google’s New Hotel Booking Site: Just The Facts

    Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.

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  • The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.

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  • Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.

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  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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  • Four Reasons To Love Quality Content Marketing

    Four Reasons To Love Quality Content Marketing

    In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.

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  • Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.

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  • Taking a Look Back: SEO’s Development in 2018

    Taking a Look Back: SEO’s Development in 2018

    As the year comes to a close, we take a look back at the changes SEO has gone through this year.

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  • DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.

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  • KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.

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  • Visual Search Trends: The Future Is Optical

    Visual Search Trends: The Future Is Optical

    Searches are moving away from typed questions and becoming more vocal and visual.

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  • Strategic Content Marketing: 6 Steps to Create a Content Calendar

    Strategic Content Marketing: 6 Steps to Create a Content Calendar

    Many content marketers rely on content calendars to keep their plans and teams organized. Follow these 6 steps to create your content calendar.

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  • Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Content marketing can be a powerful method of engaging audiences early in the customer journey and engaging them through to conversion and beyond. Here are 6 steps to help you navigate your audience.

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  • Digital Media Solutions Enhances Content Marketing Capabilities

    Digital Media Solutions Enhances Content Marketing Capabilities

    DMS premium content offer brands unprecedented reach and opportunity through content planning, development, creation and amplification that will drive website traffic and conversions.

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  • Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.

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  • Ask a Stupid Question Day: 5 Questions About Search Engine Optimization (SEO)

    Ask a Stupid Question Day: 5 Questions About Search Engine Optimization (SEO)

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about search engine optimization (SEO), including: What is search engine optimization?

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  • Ask a Stupid Question Day: 5 Questions About Content Marketing

    Ask a Stupid Question Day: 5 Questions About Content Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about content marketing, including: How useful is content marketing?

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  • Trick or Treat: Halloween Spending Strong But Down in 2018

    Trick or Treat: Halloween Spending Strong But Down in 2018

    Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?

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  • Content Marketing: 5 Steps to Launch Your Strategy This Week

    Content Marketing: 5 Steps to Launch Your Strategy This Week

    An effective content marketing campaign is long-term and time-intensive. But it doesn’t have to be overwhelming. Follow five steps in this article to launch your content marketing strategy this week.

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  • The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.

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  • Google Weekly Roundup – August 1

    Google Weekly Roundup – August 1

    Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.

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