SEO & Content Marketing News

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Search engine and content marketing news, best practices, tips and other important information to help you maximize your SEO efforts and nurture your customer base

  • What Is Dwell Time?

    What Is Dwell Time?

    Dwell time is one factor that can help marketers make adjustments to their online user experiences.

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  • Google News For Digital Marketers

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  • Bing News For Digital Marketers

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  • Meme Marketing Resonates With Younger Audiences

    Meme Marketing Resonates With Younger Audiences

    Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.

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  • Department Store Holiday Commercials Go All Out To Steal Hearts

    Department Store Holiday Commercials Go All Out To Steal Hearts

    Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.

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  • Facebook Machine Learning Offers Tailored Ads: Just The Facts

    Facebook Machine Learning Offers Tailored Ads: Just The Facts

    Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.

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  • YouTube COPPA Compliance: Just The Facts

    YouTube COPPA Compliance: Just The Facts

    All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.

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  • Alternative Search Engines: Do They Matter To Digital Marketers?

    Alternative Search Engines: Do They Matter To Digital Marketers?

    Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.

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  • 9 Tips About Listicles For Digital Marketers

    9 Tips About Listicles For Digital Marketers

    Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.

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  • Google’s BERT— Just The Facts

    Google’s BERT— Just The Facts

    The latest Google search update, BERT, is the biggest revolution in the Google search system since RankBrain.

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  • Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.

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  • Google Search News: Just The Facts

    Google Search News: Just The Facts

    Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.

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  • State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • YouTube Plans Changes To Kids Content: Just The Facts

    YouTube Plans Changes To Kids Content: Just The Facts

    YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

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  • 6 Reasons To Avoid Putting All Your Content Marketing Eggs Into A Rented Basket

    6 Reasons To Avoid Putting All Your Content Marketing Eggs Into A Rented Basket

    The “6 Reasons To Avoid Putting All Your Content Marketing Eggs into a Rented Basket” article written by Senior Vice President of Corporate Marketing and Communications at DMS was featured in LeadsCon

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  • Facebook News Tab To Launch This Fall: Just The Facts

    Facebook News Tab To Launch This Fall: Just The Facts

    Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Voice Search Use Declines Due To Inconsistent Performance

    Voice Search Use Declines Due To Inconsistent Performance

    In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.

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  • Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

    Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

    Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.

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  • #Thankunextgen! Ariana Grande Encourages Voter Registration

    #Thankunextgen! Ariana Grande Encourages Voter Registration

    Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.

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  • Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.

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