Search engine and content marketing news, best practices, tips and other important information to help you maximize your SEO efforts and nurture your customer base

  • Taking a Look Back: SEO’s Development in 2018

    Taking a Look Back: SEO’s Development in 2018

    As the year comes to a close, we take a look back at the changes SEO has gone through this year.

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  • DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.

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  • KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.

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  • Visual Search Trends: The Future Is Optical

    Visual Search Trends: The Future Is Optical

    Searches are moving away from typed questions and becoming more vocal and visual.

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  • Strategic Content Marketing: 6 Steps to Create a Content Calendar

    Strategic Content Marketing: 6 Steps to Create a Content Calendar

    Many content marketers rely on content calendars to keep their plans and teams organized. Follow these 6 steps to create your content calendar.

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  • Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Content marketing can be a powerful method of engaging audiences early in the customer journey and engaging them through to conversion and beyond. Here are 6 steps to help you navigate your audience.

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  • Digital Media Solutions Enhances Content Marketing Capabilities

    Digital Media Solutions Enhances Content Marketing Capabilities

    DMS premium content offer brands unprecedented reach and opportunity through content planning, development, creation and amplification that will drive website traffic and conversions.

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  • Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.

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  • Ask a Stupid Question Day: 5 Questions About Search Engine Optimization (SEO)

    Ask a Stupid Question Day: 5 Questions About Search Engine Optimization (SEO)

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about search engine optimization (SEO), including: What is search engine optimization?

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  • Ask a Stupid Question Day: 5 Questions About Content Marketing

    Ask a Stupid Question Day: 5 Questions About Content Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about content marketing, including: How useful is content marketing?

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  • Trick or Treat: Halloween Spending Strong But Down in 2018

    Trick or Treat: Halloween Spending Strong But Down in 2018

    Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?

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  • Content Marketing: 5 Steps to Launch Your Strategy This Week

    Content Marketing: 5 Steps to Launch Your Strategy This Week

    An effective content marketing campaign is long-term and time-intensive. But it doesn’t have to be overwhelming. Follow five steps in this article to launch your content marketing strategy this week.

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  • The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.

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  • Google Weekly Roundup – August 1

    Google Weekly Roundup – August 1

    Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.

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  • Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.

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  • Google Weekly Roundup – July 25

    Google Weekly Roundup – July 25

    Each week Google releases updates and invents new methods for improving user experience and conversion rates. Here are the big stories that may influence digital marketing strategies and performance.

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  • Google Weekly Roundup – July 18

    Google Weekly Roundup – July 18

    Here are the big stories, announced by Google during the week starting July 9, 2018, that may influence digital marketing strategies and performance.

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  • Google Weekly Roundup – July 11

    Google Weekly Roundup – July 11

    Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.

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  • Google Weekly Roundup – June 27

    Google Weekly Roundup – June 27

    Here are the big stories, announced by Google during the week of June 18, 2018, that may influence digital marketing strategies and performance. We’ve highlighted key takeaways and the impacts on digi

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  • Google Weekly Roundup – June 20

    Google Weekly Roundup – June 20

    Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.

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