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Search engine and content advertising news, best practices, tips and other important information to help you maximize your SEO efforts and nurture your customer base

  • Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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  • Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

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  • Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

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  • New Moms Find Support From Brands & Retailers

    New Moms Find Support From Brands & Retailers

    It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

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  • Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

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  • Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

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  • Google Dynamic Exclusion Lists: Just The Facts

    Google Dynamic Exclusion Lists: Just The Facts

    Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

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  • LinkedIn Creator Mode: Just The Facts

    LinkedIn Creator Mode: Just The Facts

    Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.

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  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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  • YouTube Product Detection: Just The Facts

    YouTube Product Detection: Just The Facts

    YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

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  • Summer Vacation Trends Project Growth For RVs, Camping & Staycations

    Summer Vacation Trends Project Growth For RVs, Camping & Staycations

    In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.

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  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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  • Google News For Digital Marketers

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  • Younger Consumers Inspire Greeting Card Industry Revival

    Younger Consumers Inspire Greeting Card Industry Revival

    Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.

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  • What Are Virtual Influencers?

    What Are Virtual Influencers?

    Virtual influencers represent a growing trend of AI-generated brand ambassadors that marketers can leverage to connect with their audiences on social platforms.

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  • Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.

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  • Bing News For Digital Marketers

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  • Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume

    Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume

    Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.

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  • Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers

    Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers

    By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Google Makes Hotel Listings Free: Just The Facts

    Google Makes Hotel Listings Free: Just The Facts

    As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.

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  • WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

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