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Be Heard: Optimize Your SEO for Voice Search
20% of Google searches are conducted via voice. If you haven’t already started tailoring your SEO strategie...
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Smart Home Market: Nearly 27% Growth Projected In 2019
Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
Google Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
Insurance Websites: Reach Consumers With Simple, Digestible Copy
70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.
Google RankBrain Vs. Google Neural Matching: Just The Facts
Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.
Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits
Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
Google Search Icons: Just The Facts
Google is testing a new search results navigation menu, complete with icons and branded colors.
Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back
Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.
Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees
By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.
Google March 2019 Core Update: Just The Facts
Google’s latest core algorithm update was released on March 12, and the industry is tracking data to identify its impact.
Google’s New Hotel Booking Site: Just The Facts
Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub
Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.
Following Marie Kondo: How To Organize Your Content Marketing Strategy
Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.
Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers
This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.
Four Reasons To Love Quality Content Marketing
In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.
Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down
Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.
Taking a Look Back: SEO’s Development in 2018
As the year comes to a close, we take a look back at the changes SEO has gone through this year.
DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar
The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.
KitchenAid’s Targeted Ad: Defining a Niche Audience
KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.
Visual Search Trends: The Future Is Optical
Searches are moving away from typed questions and becoming more vocal and visual.
Strategic Content Marketing: 6 Steps to Create a Content Calendar